In January 2019, Nigeria enacted the Federal Competition and Consumer Protection Act, which provides for a joint legal framework for both competition and consumer protection. This article examines the theoretical and practical rationale for integrating competition and consumer protection, recognizing that, while related, the two may pursue distinct goals and operate under different principles. It provides a lens to review the issues an African country faces following integration, especially in the broader normative discussion of the goals of competition law. Although there is literature investigating the integration of consumer protection and competition, there is still nothing that examines the place of consumer protection in the wider theoretical context of competition for developing countries, particularly how they balance efficiency with other goals of competition. The article also offers the first academic review of the five-year practice of competition law and its application in Nigeria.