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Online Marketing
Our website allows readers to find and engage with your book content, allowing prospective customers to preview titles quickly and easily. Visit cambridge.org/academic
In 2016 we launched Cambridge Core, a brand new academic online platform that brings together book and journal content on the same platform for the first time. The online platform offers a superior experience for our users, allowing them to access all key Cambridge content in one place.
Visit cambridge.org/core
We also work closely with internet retailers such as Amazon and Book Depository. Given the evolving nature of the digital environment, we continue to build our presence online by investing in metadata in order to make your content as visible as possible.
Email marketing
Email marketing enables us to track the results of our campaigns and to effectively monitor customer behaviour. Our email campaigns may focus on an individual book, series, or a cluster of titles in a specific area.
We hold our own comprehensive database of contacts for each subject area we publish in, including lecturers, academics, professionals and librarians.
Cambridge Alerts is a free regular email service that sends subscribers emails alerting them to any new books published specifically in their area of interest. This is a popular service and continues to grow by more than 2,000 subscribers on average each month.
Sign up to Cambridge Alerts to keep in touch with Academic content in your area of interest by visiting cambridge.org/alerts
Social media
Our marketing and publicity team use a range of social media channels and actively look for new and exciting ways to engage with readers online.
Blogging
Our fifteeneightyfour blog is home to a wide range of articles written by authors like you, as well as pieces written by our marketing and publicity team. View fifteeneightyfour .
Take a look at our Author Hub Guide to Blogging to help you get started.
Visit cambridge.org/authorhub
Book-specific flyers
We can also provide bespoke flyers which you can use to promote your book at relevant events and conferences.Journals advertisingThrough a combination of inserts and advertising we promote clusters and key titles to subscribers of related Cambridge journals, providing an important channel for raising awareness of your book.
Awards and Prizes
We are proud to have many award-winning authors at Cambridge University Press and we work closely with societies and prize bodies to ensure that we submit all eligible books for the appropriate prizes. We also encourage authors to let us know if they win an award so that we can promote this through our marketing channels.
Reviews
We recognize the importance of getting your book reviewed and invest a lot of time and resource in ensuring that the review process runs smoothly. All of our titles are sent for review to a tailored list of academic and professional journals and other publications. We value your expertise and subject knowledge in creating highly targeted mailing lists and encourage you to include all relevant publications and media contacts in your marketing questionnaire so that we reach key audiences.
In addition to this mailing, we will send review copies to publications that directly request them.
Conferences and exhibitions
We attend and sponsor conferences across the world to showcase our titles. Marketing and editorial colleagues attend many, whilst at others, specialist book exhibitors are contracted to represent Cambridge. Our goal is to ensure that all of our titles receive optimum exposure at targeted conferences and events throughout the year.
Our extensive and dedicated global sales team means that your book is represented to every appropriate sales avenue, is available to order online, and is made visible to academic, research and corporate libraries. Our multi-lingual team manages key accounts, specialist distributors and smaller academic retailers worldwide.
Dedicated textbook sales representatives are an essential part of the promotional strategy for Cambridge textbooks.
The Higher Education sales team promotes titles by contacting course leaders, instructors and lecturers to help with their teaching requirements and influence their adoption decisions. We also sell directly to the corporate and institutional sectors, negotiating bulk sales for use in training and professional development.
Cambridge is a leader in the development of e-commerce trading within the publishing industry, providing timely and accurate book data throughout the supply chain, and driving sales to all channels. As a result our team has been awarded the Commended status by Book Industry Communications, the industry standards body.
Books are available in a wide range of formats for individuals to purchase, and the sales team also sells eBooks to institutions via our new online academic platform, Cambridge Core.
Widespread availability of your book is achieved through close cooperation with contacts in retail and wholesale, library suppliers and internet retailers, ensuring that books and eBooks are made available for quick and efficient supply to all customers.
Please note that Cambridge academic authors benefit from a 40% discount off all Press books.
To use your discount please visit authornet.cambridge.org
Royalties, Rights and Permissions Royalties
Our Royalties team administers over 30,000 active author royalty accounts and manages the allocation of rights income from many thousands of transactions. In addition, our Legal Services Team issue close to 2,000 contracts each year.
Your royalty statements can be accessed online by visiting authornet.cambridge.org.
Rights
Cambridge has an active team of foreign rights sales staff. Each year, up to 500 licences are negotiated, mainly for translations but also for other subsidiary rights. Cambridge titles are promoted at the Frankfurt Book Fair, the London Book Fair and many other international book events including those in Beijing, Tokyo, Warsaw and Moscow. It is the aim of the Rights team to ensure that any title with potential for translation will be brought to the attention of the appropriate publishers in all major languages.
Permissions
Permissions staff field thousands of requests each year from authors, teachers, publishers and administrators who, for various reasons, want to include extracts from Cambridge publications in their works. They also handle requests for network licences, performing rights, transformations to braille, and photocopying. Cambridge works closely with the national collective licensing organisations (for example, the Copyright Licensing Agency in the UK and the Copyright Clearance Center in the US) to ensure that general photocopying and digital copying of Press materials in schools, libraries, government sectors and commercial companies are properly monitored and remunerated.