The chapter articulates the transition from consistent brand image projection to engaging consumer landmarks through advocacy and identity affiliation, spotlighting the integral role of brand equity. In exploring the different interpretations of brand symbols across varied consumer groups, it acknowledges the challenges brands face in maintaining relevance and authenticity in an increasingly complex digital landscape. This underscores the necessity for brands to evolve as landmarks within the cultural landscape, guiding consumer engagement and fostering community and belonging, while avoiding the pitfalls of perceived intrusiveness.

This chapter explores the impact of conflict on the issue of statelessness in Asia using a case study centred on the Kuomingtang (KMT) soldiers and their descendants in northern Thailand. The case study examines the historical background of the KMT Secret Army and conducts legal and policy analysis on relevant countries including the People’s Republic of China (PRC), the Republic of China (RoC) and Thailand. These analyses shed light on how the group became stateless. The chapter scrutinizes the nationality laws of each country linked to the case study and the practical implementation of these laws and offers observations on the statelessness phenomenon. The case study demonstrates that violent conflicts may lead to de jure statelessness or place people at risk of statelessness due to the loss of a sense of national belonging and legal identity documents as by-products of violent conflict; that (re)gaining citizenship of a country might not be easy as relevant laws change and the operation of laws become too difficult for vulnerable groups to manage; and that the long-lasting political consequences of conflict continue to influence state practice in the case of both PRC and RoC, regardless of the group’s rights under their respective nationality laws.

This essay uses concepts drawn from the field of New Materialism, which posits that material objects possess forms of agency that shape human culture rather than just being passively acted upon, to move the history of the book beyond common assumptions that “the book” is a physically coherent and obviously identifiable entity. Looking closely at how the transportation infrastructure of the nineteenth-century print market determined and complicated American understandings of what a book was, it uses the legal and aesthetic debates triggered by evolving distinctions between bound and unbound texts to explore the historically malleable nature of “the book.” Concentrating particularly on the US postal system, which constantly struggled to define and regulate the printed matter passing through it during the nineteenth century as publishers sought to access cheaper circulation rates by presenting book-like material in periodical formats, this study of quasi-books ranges from Washington Irving’s Sketch Book (1819–1820) through the “mammoth weeklies” of the 1840s to the “Library” series of the 1870s.

‘Every year Ireland becomes more and more Americanized’, or so the famed journalist W. T. Stead believed at the turn of the twentieth century. But what did people understand by ‘Americanisation’ and who was doing the Americanising? The term was not uncommon in the nineteenth and early twentieth centuries, used by a range of political figures, writers and commentators, typically with reference to mass migration. At the time of Stead’s comment nearly two million Irish-born people resided in the United States. Through their communications and return journeys to Ireland, emigrants became the primary image-makers of America in Ireland, making distinctive interventions in the development of political ideas and organisational models in Ireland. This chapter examines perceptions of the impact of the United States, and Irish America, on Irish politics and how different American influences were welcomed, withstood, filtered, and were in competition with each other in the period from the end of the Great Famine to the 1920s. They made significant contributions to different types of political activity in Ireland, but they were always entangled with a range of other transnational influences.

This chapter contrasts with the introduction by focusing on an event that an intersection of different sources (Ottoman, Arabic, English and French sources) document in an exceptional way: the attack of a big caravan on its road from Damascus to Baghdad in 1857. Its aims at plunging readers into the life, business and management of caravans in the mid-nineteenth century – a period that is introduced here as a turning point for life and business in the steppe in the Ottoman realms. Built as an enquiry into the attack and into what the historiography has considered a handicap of overland trade (insecurity) unlike oceanic trade, this chapter illuminates the regional system institutionalised by Bedouin/State/Traders to deal efficiently with insecurity and hazards of caravan trade over long distances.

This chapter traces the travels of Flavius’ sculpture from Rome, via Paris and New York, to Indianapolis. The artwork’s movements reflect changing historical tides, and also took on different meanings as it passed through each context and historical moment.