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Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier demystifies strategic channel decision-making by emphasizing the basics and using real-world examples from a range of industries to demonstrate how channels of distribution are organized and coordinated. Taking a managerial decision-making approach, students are guided through the text via a range of pedagogical features, including learning objectives and key takeaways, and can test their understanding with end-of-chapter review and discussion questions. Instructors are supported by an extensive suite of online resources, including test bank cartridges, lecture slides, and figures from the book. Every chapter is accompanied by two online case studies, one B2B, one B2C, while the instructor manual brings together teaching tips, links to relevant videos, and sample exam papers, along with model answers to the chapter assessments to assist with class marking.
This innovative textbook has been designed with approachability and engagement at its forefront, using language reminiscent of a live lecture and interspersing the main text with useful advice and expansions. Striking a balance between theoretical- and experimental-led approaches, this book immediately immerses the reader in charge and neutral currents, which are at the core of the Standard Model, before presenting the gauge field, allowing the introduction of Feynman diagram calculations at an early stage. This novel and effective approach gives readers a head start in understanding the Model's predictions, stoking interest early on. With in-chapter problem sessions which help readers to build their mastery of the subject, clarifying notes on equations, end of chapter exercises to consolidate learning, and marginal comments to guide readers through the complexities of the Standard Model, this is the ideal book for graduate students studying high energy physics.
Revised and updated throughout, the second edition of this succinct textbook provides the perfect introduction to biomaterials, linking the fundamental properties of metals, polymers, ceramics and natural biomaterials to the unique advantages and limitations surrounding their biomedical applications. New chapters on protein chemistry and interactions, immunology and tissue response, and biocompatibility round out student understanding. Clinical concerns such as sterilization, surface modification, cell-biomaterial interactions, drug delivery systems and tissue engineering are discussed, giving students insight into real-world challenges associated with biomaterials engineering. Key concepts are summarized alongside the text, allowing students to identify the most vital information. The final chapter discusses clinical applications, challenging students to consider future industrial possibilities. Concise enough to be taught in one semester, requiring only a basic understanding of biology, accompanied by over 180 end-of-chapter problems, and featuring color figures throughout, this accessible textbook continues to be ideal for students of engineering, materials science and medicine.
This leading textbook introduces students and practitioners to the identification and analysis of animal remains at archaeology sites. The authors use global examples from the Pleistocene era into the present to explain how zooarchaeology allows us to form insights about relationships among people and their natural and social environments, especially site-formation processes, economic strategies, domestication, and paleoenvironments. This new edition reflects the significant technological developments in zooarchaeology that have occurred in the past two decades, notably ancient DNA, proteomics, and isotope geochemistry. Substantially revised to reflect these trends, the volume also highlights novel applications, current issues in the field, the growth of international zooarchaeology, and the increased role of interdisciplinary collaborations. In view of the growing importance of legacy collections, voucher specimens, and access to research materials, it also includes a substantially revised chapter that addresses management of zooarchaeological collections and curation of data.
Bridging the divide between theory and practice, this textbook provides an easy-to-read introduction to the basic concepts required for translation practice today. Filling a void in the translation textbook market, it is unique in bringing both current theoretical and empirical knowledge to translation practice in a contextualized and relevant manner, to provide an alternative to translation studies surveys and language-specific manuals. This fully updated second edition features the latest ideas, methodologies, and technological advancements in translation theory and practice. It includes a new chapter on the role of the translator, as well as a useful teacher's companion to facilitate instructional use. Each chapter includes a wide range of exercises, textual figures, and examples taken from a range of different languages. The book also includes numerous online resources, such as PowerPoint chapter summaries and multiple-choice tests with answers. It is ideal for language teachers, translation and language students, and language industry professionals.
Essentials of Geomorphology is an introductory textbook covering the latest research on landforms, both on Earth as well as on planets and moons. This easy-to-read, non-quantitative textbook hones in on the knowledge of leading experts in the field, and presents the practicality, applications, and necessity of geomorphology. Replete with beautiful color figures and photographs, it contains in-depth discussions on fluvial and glacial geomorphology while also covering topics such as planetary geology, biogeomorphology, Earth history and climate change, and periglacial systems. Descriptive, but also process-driven, it is intended for readers interested in physical landscapes, regardless of their previous background or level of training in geography or geology. To this end, it only includes the basic mathematics needed to understand the concepts presented.
A comprehensive yet concise history of the English language, this accessible textbook helps those studying the subject to understand the formation of English. It tells the story of the language from its remote ancestry to the present day, especially the effects of globalisation and the spread of, and subsequent changes to, English. Now in its third edition, it has been substantially revised and updated in light of new research, with an extended chapter on World Englishes, and a completely updated final chapter, which concentrate on changes to English in the twenty-first century. It makes difficult concepts very easy to understand, and the chapters are set out to make the most of the wide range of topics covered, using dozens of familiar texts, including the English of King Alfred, Chaucer, Shakespeare, and Addison. It is accompanied by a website with exercises for each chapter, and a range of extra resources.
Designed specifically for class use, this text guides students through developing their own full, working constructed language. It introduces basic concepts and the decisions students need to make about their conlang's speakers and world, before walking them through the process of conlanging in incremental stages, from selecting a language's sounds to choices about its grammar. It includes hundreds of examples from natural and constructed languages, and over seventy end-of-chapter exercises that allow students to apply concepts to an in-progress conlang and guide them in developing their own conlang. Ideal for undergraduates, the text is also suitable for more advanced students through the inclusion of clearly highlighted sections containing advanced material and optional conlang challenges. Instructor resources include an interactive slideshow for selecting stress patterns, an exercise answer guide and a sample syllabus, and student resources include a 'select-a-feature' conlang adventure, a spreadsheet of conlang features, and supplementary documentation for the exercises.
There are many different types of decisions – from the important and life-changing to the mundane and everyday – but all are important for our functioning as humans. This book offers an accessible guide to the complex process of human decision-making, tailored for both undergraduate and graduate students. It combines recent research with real-life examples to provide a comprehensive understanding of the underlying biology of decision-making, its relationship to cognitive abilities such as working memory, executive function and attention, and its intersection with development. The book also explores applications and theories of decision-making, giving readers a broader perspective on the field. Presented in an accessible format with in-depth explanations, the work provides everything needed to build a strong basis of understanding of the underlying biology to the more complex topics of how decision-making develops and impacts on other behaviours. Discussion points are included throughout to encourage deeper reflection on the content covered.
Cutting-edge computational tools like artificial intelligence, data scraping, and online experiments are leading to new discoveries about the human mind. However, these new methods can be intimidating. This textbook demonstrates how Big Data is transforming the field of psychology, in an approachable and engaging way that is geared toward undergraduate students without any computational training. Each chapter covers a hot topic, such as social networks, smart devices, mobile apps, and computational linguistics. Students are introduced to the types of Big Data one can collect, the methods for analyzing such data, and the psychological theories we can address. Each chapter also includes discussion of real-world applications and ethical issues. Supplementary resources include an instructor manual with assignment questions and sample answers, figures and tables, and varied resources for students such as interactive class exercises, experiment demos, articles, and tools.
Students will develop a practical understanding of data science with this hands-on textbook for introductory courses. This new edition is fully revised and updated, with numerous exercises and examples in the popular data science tool Python, a new chapter on using Python for statistical analysis, and a new chapter that demonstrates how to use Python within a range of cloud platforms. The many practice examples, drawn from real-life applications, range from small to big data and come to life in a new end-to-end project in Chapter 11. New 'Data Science in Practice' boxes highlight how concepts introduced work within an industry context and many chapters include new sections on AI and Generative AI. A suite of online material for instructors provides a strong supplement to the book, including lecture slides, solutions, additional assessment material and curriculum suggestions. Datasets and code are available for students online. This entry-level textbook is ideal for readers from a range of disciplines wishing to build a practical, working knowledge of data science.
Students will develop a practical understanding of data science with this hands-on textbook for introductory courses. This new edition is fully revised and updated, with numerous exercises and examples in the popular data science tool R, a new chapter on using R for statistical analysis, and a new chapter that demonstrates how to use R within a range of cloud platforms. The many practice examples, drawn from real-life applications, range from small to big data and come to life in a new end-to-end project in Chapter 11. New 'Data Science in Practice' boxes highlight how concepts introduced work within an industry context and many chapters include new sections on AI and Generative AI. A suite of online material for instructors provides a strong supplement to the book, including lecture slides, solutions, additional assessment material and curriculum suggestions. Datasets and code are available for students online. This entry-level textbook is ideal for readers from a range of disciplines wishing to build a practical, working knowledge of data science.
International security is an ambiguous concept – it has many meanings to many people. Without an idea of how the world works, or how security is defined and achieved, it is impossible to create effective policies to provide security. This textbook clarifies the concept of security, the debates around it, how it is defined, and how it is pursued. Tracking scholarly approaches within security studies against empirical developments in international affairs, historical and contemporary security issues are examined through various theoretical and conceptual models. Chapters cover a wide range of topics, including war and warfare, political violence and terrorism, cyber security, environmental security, energy security, economic security, and global public health. Students are supported by illustrative vignettes, bolded key terms and an end-of-book glossary, maps, box features, discussion questions, and further reading suggestions, and instructors have access to adaptable lecture slides.
Social work practitioners must be prepared to respond to emerging social problems in a rapidly changing world. Engaging with Social Work provides an introduction to critical social work, helping students to cultivate their own understanding of the structures and discourses of oppression and disadvantage, while exploring the role of the social worker. The third edition contains updated content on emerging social issues, including the COVID-19 pandemic, the climate crisis, broken systems – such as aged care and child protection, increasing wealth inequality, threats to democracy and the decolonisation of social work. Chapters include margin definitions of key terms, reflective exercises and case studies. Perspectives on Practice are integrated throughout the text. Aboriginal and Torres Strait Islander perspectives are also included throughout, providing an understanding of their experiences. Written by experienced practitioners, Engaging with Social Work is an approachable resource for students, providing them with foundational knowledge in critical concepts and theories.
Humanity's impact on the planet is undeniable. Fairly and effectively addressing environmental problems begins with understanding their causes and impacts. Is overpopulation the main driver of environmental degradation? Poverty? Capitalism? Poor governance? Imperialism? Patriarchy? Clearly these are not technical questions, but political ones. Updated to cover new debates, data, and policy, and expanded to include chapters on colonialism, race and gender, and the impacts of energy and resource extraction, this book introduces students to diverse perspectives and helps them develop an informed understanding of why environmental problems occur. How the international community should act is deeply contested. Guiding students through the potential responses, including multilateral diplomacy, transnational voluntary action, innovative financial mechanisms, problem displacement, consumer-focused campaigns, and resistance, this book explains the different forms of political action, their limitations and injustices. Online resources include lecture slides, a test bank for instructors and updated weblinks to videos and suggested readings for students.
Labour Law, now in its third edition, is a well established text which offers a comprehensive and critical account of the subject by a team of prominent labour lawyers. It examines both collective labour relations and individual employment rights, including equality law, and does so while having full regard to the international labour standards as well as the implications of Brexit. Case studies and reports from government and other public agencies illuminate the text to show how the law works in practice, ensuring that students acquire not only a sophisticated knowledge of the law but also an appreciation of its purpose and the complexity of the issues which it addresses.
Students have an almost insurmountable task in understanding statistics in the psychological sciences and applying them to a research study. This textbook tackles this source of stress by guiding students through the research process, start to finish, from writing a proposal and performing the study, to analysing the results and creating a report and presentation. This truly practical textbook explains psychology research methods in a conversational style, with additional material of interest placed in focus boxes alongside, so that students don't lose their way through the steps. Every step is detailed visually with processes paralleled in both SPSS and R, allowing instructors and students to learn both statistical packages or to bridge from one to the other. Students perform hands-on statistical exercises using real data, and both qualitative and mixed-methods research are covered. They learn effective ways to present information visually, and about free tools to collect and analyse data.
The rules, doctrines and policies governing corporations and financial markets are complex and ever-changing in response to global, social and commercial needs. Contemporary Australian Corporate Law is a well-established foundational text that explores these rules and laws in detail, including the history and context in which they are established, how they are developed and how they will continue to evolve in the future. The third edition has been updated to include recent developments in legislation, case law and corporate governance. Discussion of financial markets and financial services has been modified in response to changes to the Corporations Act 2001 including amendments to the continuous disclosure requirements in Chapter 6CA. It considers the recently passed Treasury Laws Amendment (Financial Market Infrastructure and Other Measures) Act 2024 which covers climate disclosure obligations. The clear structure and detailed exploration of key concepts encourages students to develop a contextual understanding of corporate law.