While much has been written about urban-educated women’s veiling in recent decades, the proliferation of veiling, or wearing a burqa, among ordinary rural women has received little attention. This paper is an attempt at such an inquiry in the context of Bangladesh. It juxtaposes historical, literary, and theological resources with recently collected ethnographic and interview data to show how the landscape of veiling has radically transformed in rural Bangladesh and suggests that ordinary rural women’s veiling cannot be interpreted as either their choice or an imposition on them. It illustrates how women choose to don a veil in compliance with the community’s expectations while simultaneously resisting its prescription of putting on a specific pattern of burqa. In other words, the paper shows how veiling has become a site for women’s complex negotiations with community norms, liberal women’s rights discourse, and legal regimes. This negotiation process, it argues, constructs women as distinct subjects who are neither liberal nor Islamic but are constantly in the process of self-constitution.