This chapter discusses a variety of presentation formats involving grids, which we tend to scan left to right, top to bottom. Some grids are scalar, structuring a graded sequence of experiences (for instance, formality of language, in Tuxedo Winnie the Pooh memes), or even correlating two scales as in the Political Compass meme we discuss. Others involve contrasts (as in Drake vertical grids), or structure discourse exchanges and narrative sequences in grids (among our examples here is the Anakin and Padmé meme). These different uses of grids allow Meme Makers to present and confront different behaviours, stances and attitudes which Meme Viewers take as prompts to construe a coherent, typically ironic, viewpoint from.

This chapter explores the rich landscape of mixed methods research, examining its origins, foundational principles, and essential steps for implementation. You will gain insights into the philosophical underpinnings that shape this approach and learn about the different stages involved in conducting mixed methods research, from planning and data collection to analysis and integration of findings. The chapter discusses various mixed methods research designs, outlining their unique characteristics and applications so that you can discern when and how to utilize each effectively. Additionally, it tackles the integration of data from diverse sources and explores strategies for overcoming the challenges that arise in this process. A critical focus will be on the issue of validity in mixed methods research, where we will highlight essential strategies for ensuring the reliability and credibility of your findings. By the end of this chapter, you will be prepared to address the complexities of mixed methods research and use this versatile approach in your applied linguistics studies.

In this chapter, we explore the most common qualitative data collection tools used in applied linguistics research. You will learn about key methods such as interviews, focus groups, observation, questionnaires, verbal reports (both introspective and retrospective), field notes, and diaries/journals. We will discuss the strengths and limitations of each tool, helping you identify the most suitable method for your specific research questions. Additionally, the chapter will guide you through practical considerations such as sample selection, data management, and analysis techniques for each method. With numerous examples, you will see how these tools are effectively applied to research in applied linguistics, equipping you with the skills to select and implement the right data collection strategies for your study. By the end, you will be able to confidently use these methods to gather rich, qualitative data that address your research objectives.

This chapter explores commonly used nonparametric tests in applied linguistics, focusing on their assumptions research, applications, and result interpretation. Nonparametric tests are crucial for analyzing data that do not meet parametric test assumptions, making them valuable in various research scenarios. The chapter explains nonparametric tests and their significance, especially when data distribution is unknown or sample sizes are small. Key tests include the Mann–Whitney U test for comparing two independent groups, the Wilcoxon signed-rank test for paired samples, the Kruskal–Wallis test for comparing more than two independent groups, and the Friedman test for related samples. The chapter also discusses the limitations of nonparametric tests, such as reduced power compared to parametric tests. Hypothetical examples relevant to applied linguistics research are provided, along with step-by-step instructions for conducting these tests in SPSS. By the end of the chapter, you will be able to effectively use nonparametric tests in your research.

Descriptive statistics plays a crucial role in summarizing and interpreting quantitative data, offering the necessary tools to organize and visualize data effectively. This chapter explores the techniques used to summarize and describe the main features of sample data. It guides you in selecting the appropriate descriptive statistics, such as measures of central tendency (mean, median, mode) and dispersion (range, variance, standard deviation). Detailed explanations of visual representations, including histograms, boxplots, and scatter plots, are provided to improve your data interpretation. Additionally, the chapter covers grouped data, frequency distributions, and advanced concepts such as percentiles, quartiles, and confidence intervals. By the end of this chapter, you will be prepared to apply descriptive statistics with confidence, ensuring that your research findings are both precise and insightful.

This chapter provides a comprehensive guide to preparing effective research reports, including theses, dissertations, and journal articles. It covers the purpose, structure, and key components necessary for clearly communicating findings. The chapter begins with fundamental principles of writing style and language, which are essential for creating effective research reports. These principles apply to every section of a research report, including the introduction, methodology, results, and conclusion. Key topics include document formatting, major sections, and subsections, all aimed at enhancing readability and impact. The chapter also discusses different types of abstracts, emphasizing the characteristics of a well-crafted informative abstract. Additionally, it provides guidance on constructing effective section such as literature reviews, methods, results, and statistical reporting, along with effective discussions and conclusions. Finally, the chapter highlights the importance of proper citation and referencing in research reports. By the end, you will be able to prepare, structure, and present research documents that effectively communicate findings and adhere to academic standards.

This chapter outlines the reasons why a linguistically oriented book-length analysis of memes is a necessary step. It also previews the main theoretical tools to be used and highlights the ways in which this book differs from other books on memes. It includes a preview of the remaining chapters of the book.

This chapter explores the essential concept of research variables, highlighting their significance in applied linguistics research. We will begin by defining what a research variable is and explore its pivotal role in shaping your studies. You will learn to distinguish between research constructs and variables, and gain confidence to understand and use these concepts effectively. We will also examine different types of variables, including independent, dependent, and control variables and also discuss the crucial process of operationalizing constructs and variables, highlighting measurement tools and techniques that can enhance the reliability of your findings. Throughout the chapter, practical examples from applied linguistics research will demonstrate how these concepts are applied in real-world contexts. Finally, we will introduce various measurement scales, ensuring you gain a clear understanding of how to quantify and analyze your research data accurately.

This chapter discusses the crucial role of sampling in quantitative research. Selecting an appropriate sample is essential, as it directly impacts the validity and reliability of the study’s findings. The chapter explores various sampling procedures and the key factors that must be considered when determining both the sampling method and the appropriate sample size. It begins by clarifying the concepts of sampling frames and populations, discussing their significance in selecting a representative sample from a larger group. The chapter then examines various sampling strategies, including probability and non-probability methods and discussing the advantages and disadvantages of each. Understanding these approaches will enable you to make informed decisions tailored to your specific research questions. Finally, the chapter guides you through calculating the required sample sizes for your studies and examining the factors that influence sample size determination. By the end of this chapter, you will not only see the importance of effective sampling but also have the knowledge to apply these concepts confidently in your own quantitative research studies.

This chapter explores the important concept of reliability and its significance in quantitative research. You will gain a comprehensive understanding of different types of reliability, including test–retest reliability, interrater reliability, and internal consistency. The chapter will guide you through various methods for assessing reliability, such as the split-half method, coefficient alpha, and intraclass correlation, supported by practical examples. By the end of this chapter, you will have learned not only how to conduct and calculate reliability estimates for various measures and instruments, including Cohen’s kappa and correlation coefficients, but also how to interpret these estimates effectively. The chapter will also discuss the advantages and disadvantages of each type of reliability, helping you recognize their implications for your research. Additionally, you will discover strategies to enhance reliability and increase the rigor of your data collection procedures.

This chapter provides a comprehensive overview of the most common types of quantitative data collection tools used in applied linguistics research, with practical examples. It will explore various methods for collecting quantitative data, including a range of tests, tasks, and measures tailored to assess specific language skills, affective factors, and cognitive variables. Understanding the design, implementation, and application of these tools is crucial for conducting effective research, which will be thoroughly addressed throughout the chapter. Additionally, the chapter evaluates the strengths and limitations of different quantitative data collection methods, helping you determine their suitability for your specific research goals. By the end of this chapter, you will be well prepared to choose and apply the appropriate data collection tools for your research, enhancing the rigor and impact of your findings in the field.