We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.
To save content items to your account,
please confirm that you agree to abide by our usage policies.
If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account.
Find out more about saving content to .
To save content items to your Kindle, first ensure no-reply@cambridge.org
is added to your Approved Personal Document E-mail List under your Personal Document Settings
on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part
of your Kindle email address below.
Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations.
‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi.
‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
The chapter provides an introduction to the relationship between politics and semiotics, to Cognitive CDA as a framework for studying politics and semiotics, and to shifts in political performance and media landscapes which demand a multimodal approach to political discourse analysis. It starts by highlighting the symbolic nature of politics and the discursive means by which politics is primarily performed. The historical development of Cognitive CDA is described. The practical aims, theoretical commitments and methodological practices of Cognitive CDA are also discussed. The central position of the media in communicating politics is considered alongside the relationship between political and media institutions. Changes brought about by the advent of the internet and digital social media are discussed with a focus on the new genres of political discourse that have emerged as a result and on the more participatory forms of politics that are potentially afforded. The chapter discusses the rise of right-wing populism that has coincided with changes to the media landscape and the shifts in communicative style by which it is marked.
Politics is an inherently symbolic practice. This innovative book advances a framework for the critical analysis of political texts and talk based in cognitive linguistics. Through detailed analyses of attested semiotic practices, it provides a current, comprehensive and authoritative statement on the paradigm of Cognitive Critical Discourse Analysis (Cognitive CDA). The ideological effects of dominant conceptualisations and their implications for the legitimation of social action are explored with reference to political topics that have defined the last decade, including immigration, the rise of nationalism, the right to protest, Brexit and Covid-19. A range of conceptual phenomena are addressed, including image schematic patterning, attentional distribution, viewpoint and metaphor, as they feature in various contexts, genres and modes of political discourse. In a major advancement of the paradigm, the book extends Cognitive CDA to images and gesture to consider the role played by multiple semiotic modes in the discursive performance of politics.
Chapter 1 provides an overview of screen time concerns reported in the media and research, with consideration of relevant learning and interaction theories which indicate that face-to-face social interaction, talk and play are essential for the linguistic and cognitive development of children. This chapter also revisits the fundamental multimodality of face-to-face interaction. The shift from face-to-face to online multimodal interaction therefore requires users to make complex linguistic and interactional adaptations to be able to achieve understanding and affiliation with interlocutors in online contexts, as occurred with the advent of the telephone. This is especially true of the most common form of online interaction, text chat, which is a unique hybrid form of social written interaction, with its own specific affordances and constraints for children’s social and linguistic development. This chapter presents key interactional differences between face-to-face and written online interaction, based on conversational resources available (or unavailable) to users in either setting, including videogame settings. This discussion provides a necessary basis for investigation of children’s written interaction in subsequent chapters.
While the preceding chapters of the Handbook have focused on practical skills in CA research methods, this chapter looks towards the path ahead. A diverse group of conversation analysts were asked to outline possible projects, point readers toward un- or under-described interactional phenomena, and discuss persistent issues in the field. The contributions address future advances in data collection, specific interactional practices, the complex interplay between language and the body, and cross-cultural and crosslinguistic comparisons, among other issues. The chapter concludes with a concise reiteration of the bedrock principle that underpins all CA research methods.
This chapter provides for principles, guidance, and illustrations about the way multimodality is conceptualized and operationalized within Conversation Analysis. It discusses the foundations of CA multimodal studies and shows how multimodal analysis can be conducted, on the basis of several empirical exemplary cases. The introduction of this chapter focuses on the conceptualization and definition of multimodality, and their methodological consequences. The subsequent sections guide readers through empirical analyses of various phenomena that have progressively expanded multimodal analysis, beginning with apparently simple co-speech gestures, and showing how they actually involve the entire body, continuing with the temporality of multiactivity, the spatiality of mobile activities, and the materiality of multisensoriality. These phenomena constitute exemplary areas of study in which the body features in a crucial way, and in which the interplay of linguistic and embodied resources provide for the accountability and intersubjectivity of the ongoing action in interaction.
This chapter deals with the methodological procedures of a CA study by tracking the development of a collection of instances of a multimodal practice and its variants. We describe the development of a study of the use of the German formats darf/kann ich…? (‘may/can I…?’; Deppermann & Gubina, 2021). Requesters use this format to ask if they may/can perform some embodied action while already starting or even fully performing it before the requestee’s confirmation. We first describe the process of sampling candidate cases to create a collection allowing us to identify a certain practice. Second, we describe how we analyzed (i) the time course of embodied action and its relationship to participants’ talk, (ii) the relationship the linguistic turn format, the sequential position and the multimodal context of the turn, and (iii) the relationship between situated action formation, linguistic design, action types, and interactional properties of a practice. Finally, we stress the importance of applying various strategies of comparative analysis and analytic induction to a larger dataset. We also discuss attending to the multimodal formation of social action on the basis of video data and multimodal transcripts is crucial for our understanding and analysis of face-to-face interaction.
Conversation-analytic (CA) research projects have begun to involve the collection of interaction data in laboratory settings, as opposed to field settings, not for the purpose of experimentation, but in order to systematically analyze interactional phenomena that are elusive, not in the sense of being rare (i.e., ‘seldom occurring’), but in the sense of not being reliably or validly detected by analysts in the field using relatively standard recording equipment. This chapter (1) describes two, CA, methodological mandates – ‘maintaining mundane realism’ and ‘capturing the entirety of settings’ features’ – and their tensions; (2) provides four examples of elusive phenomena that expose these tensions, including gaze orientation, blinking, phonetic features during overlapping talk, and inhaling; and (3) discusses analytic ramifications of elusive phenomena, and provides a resultant series of data collection recommendations for both field and lab settings.
Hypertranslation refers to a vast and virtual field of mobile relations comprising the interplay of signs across languages, modes, and media. In hypertranslation, the notions of source/target, directionality, and authenticity are set in perpetual flow and flux, resulting in a many-to-many interactive dynamic. Using illustrations drawn from a wide range of literary and artistic experiments, this Element proposes hypertranslation as a theoretical lens on the heterogeneous, remediational, extrapolative, and networked nature of cultural and knowledge production, particularly in cyberspace. It considers how developments in artificial intelligence have led to an expansion in intersemiotic potentialities and the liquidation of imagined boundaries. Exploring the translational aspects of our altered semiotic ecology, where the production, circulation, consumption, and recycling of memes extend beyond human intellect and creativity, this Element positions hypertranslation as a fundamental condition of contemporary posthuman communication in Web 5.0 and beyond.
This chapter positions digital editions within a broader and longer tradition of textual scholarship, book history, and scholarly editions. In it we consider the spatial, conceptual, and methodological approaches to editorial practice used in print editions and show the ways in which digital scholarly editions both extend and remake existing editorial paradigms and practices. In particular, we consider three elements of digital editions: networked structures, interactive reading, and multimodality. Throughout the chapter we consider both the potential and the ongoing challenges of making and using digital editions.
This Element outlines current issues in the study of speech acts. It starts with a brief outline of four waves of speech act theory, that is, the philosophical, the experimental, the corpus-based and the discursive approaches. It looks at some of the early experimental and corpus-based methods and discusses their more recent developments as a background to the most important trends in current speech act research. Discursive approaches shift the focus from single utterances to interaction and interactional sequences. Multimodal approaches show that the notion of 'speech act' needs to be extended in order to cover the multimodality of communicative acts. And diachronic approaches focus on the historicity of speech acts. The final section discusses some open issues and potential further developments of speech act research.
Movement scientists have proposed to ground the relation between prosody and gesture in ‘vocal-entangled gestures’, defined as biomechanical linkages between upper limb movement and the respiratory–vocal system. Focusing on spoken language negation, this article identifies an acoustic profile with which gesture is plausibly entangled, specifically linking the articulatory behaviour of onset consonant lengthening with forelimb gesture preparation and facial deformation. This phenomenon was discovered in a video corpus of accented negative utterances from English-language televised dialogues. Eight target examples were selected and examined using visualization software to analyse the correspondence of gesture phase structures (preparation, stroke, holds) with the negation word’s acoustic signal (duration, pitch and intensity). The results show that as syllable–onset consonant lengthens (voiced alveolar /n/ = 300 ms on average) with pitch and intensity increasing (e.g. ‘NNNNNNEVER’), the speaker’s humerus is rotating with palm pronating/adducing while his or her face is distorting. Different facial distortions, furthermore, were found to be entangled with different post-onset phonetic profiles (e.g. vowel rounding). These findings illustrate whole-bodily dynamics and multiscalarity as key theoretical proposals within ecological and enactive approaches to language. Bringing multimodal and entangled treatments of utterances into conversation has important implications for gesture studies.
This monograph examines the ways in which Caribbean content creators use elements of Caribbean Englishes and Creoles in their performances of identity in image macro memes and TikTok videos. It also examines the ideologies that underlie these performances. The data comprises memes from Trinidadian Facebook pages, as well as videos by Guyanese, Barbadian, and Trinidadian TikTokers, and was analysed using the multimodal method designed by Kress. For meme makers, identity is understood as a system of distinction between ingroups and outgroups, and language and other semiotic features, notably emojis, are used to distinguish Trinidadians from other nationalities, and groups of Trinidadians from one another. TikTokers establish their Caribbean identity primarily through knowledge of lexis, but this works in concert with other linguistic features to create authentic identities. Social media content is underpinned by the tension between the acceptance and rejection of standard language ideologies.
This study investigated whether speakers use multimodal information (speech and gesture) to differentiate the physical and emotional meanings of the polysemous verb touch. We analyzed 302 hand gestures that co-occurred with this perception verb. For each case, we annotated (1) the meaning of touch (physical vs. emotional), (2) the gesture referent speakers physically touched (other-touch vs. self-touch), (3) the personal pronoun following the verb and (4) if they used intensifiers and negation. There were three main findings. First, we have seen that when speakers express the physical meaning, they are likely to reach an external referent (other-touch), but when they imply the emotional meaning, they tend to touch their own body (self-touch). Second, the most frequent co-speech gesture (chest-touching gesture) was associated with the emotional meaning, uncovering the metaphor the heart is container for emotions. Third, this study showed that the physical meaning of touch usually coexists with a wide variety of personal pronouns and negation words; in contrast, the emotional meaning of touch occurs primarily with the pronoun me and it is usually modified by intensifiers. Thus, speakers use both speech and gesture to differentiate the meanings of the polysemous verb touch.
This chapter gives an overview of the relation between indexicality, deixis, and space in gesture from a semiotic and a linguistic point of view. Directive pointing gestures are not the only type of cospeech gestures that contributes to deixis. Iconic gestures that form part of the multimodal utterance may instantiate the targets to be pointed at and function as the deictic object of the deictic relation. In turn they may be interpreted as signs that stand for something else. A Peircean approach combined with a Bühlerian one, as suggested in this chapter, not only allows for a tertium comparationis with respect to the modality of the deictic and indexical signs under investigation. It also provides us with tools for representing semiotic processes like complex sign concatenation (e.g. deixis at signs vs. deixis at non-signs; deixis at metonymies or metaphors) as well as the collaborative creation of deictic space (sphere-like, map-like, screen-like; separated or shared) in multimodal interaction. The proposed schema of four semiotic subfields of space substantiates the view that space has to be thought of as a dynamic process of semiosis, not as a static entity.
This chapter presents the role and use of gesture in first language development and its integration in the child’s multimodal communicative system. It includes an overview of theories and methods that have triggered and facilitated the study of gestures in language development. The main issues are illustrated with detailed analyses of examples extracted from longitudinal data in English and French. The human communication system develops in a space of shared meanings in which adults socialize children into language in situated activities; consequently, this overview highlights the crucial role of caregivers in child–adult interactions. We first focus on the role of gestures in adults’ communicative input and then follow children’s development into the use of the adults’ multimodal communicative system. At the end of the developmental process, speech becomes clearly predominant but is both complemented and supplemented by other semiotic resources according to variables such as linguistic context, situation, interlocutor, activity, or discourse genre. Children learn to master the dynamic multimodal communicative system used around them and with them in their daily interactions.
As there are many different methods of linguistic analysis, there are many different ways of approaching gesture analysis. This chapter gives a selective overview of the current state of art on gesture coding and annotation systems. It opens with a discussion on the difference between coding and annotation, before it considers aims and challenges in gesture coding and annotation. Afterward, the chapter reviews existing systems and reflects on the interrelation between subject, research question, coding and annotation system. The chapter emphasizes that coding and annotations systems are always influenced by the particular theoretical framework in which they are situated. Accordingly, similar to the analysis of language, a theory-neutral analysis of gestures is not possible. Rather, theoretical assumptions influence subjects, aspects and levels of analysis and as such also make themselves visible in annotation systems. This will be illustrated by exemplary research topics in gestures studies: language, language development, cognition, interaction, and human–machine interaction. The account of the individual systems thereby does not aim at an extensive discussion, but rather focuses on their general logic for answering their particular research question. Here, differences between systems addressing the same research topic (e.g. language) as well as differences across research topics (e.g. language vs. interaction) will be explored. The chapter closes with some considerations on possible future developments.
Social media is resplendent with a creative blend of non-standardised graphical resources such as images, memes, digital stickers, avatars and GIFs that extend beyond the rigid parameters of Unicode emoji character encoding. This chapter explores how emoji interact with other kinds of visual resources beyond language in social media posts such as graphicons. The chapter aims to give the reader a sense of how a social semiotic intermodal approach furnishes a flexible toolkit for an analyst to explore emoji’s relations with other modes. It primarily analyses the meanings made through combinations of emoji, language and GIFs in tweets. The analysis reveals how graphicons such as GIFs and digital stickers often realise a salient ‘New’ of the posts wherein they occur, and thus foreground interpersonal meaning.
Conversation Analysis (CA) is a major contributing discipline to the study of language use and social action in context. Originating in the discipline of sociology, it forms the basis for the burgeoning field of interactional linguistics. This chapter offers an overview of major themes in the field. Beginning with a brief discussion of the intellectual background of the field, the chapter sketches three distinctive levels of analysis: sequential organization, practices of turn construction, and the organization of these practices as sets of resources for dealing with recurrent problems in the social organization of interaction. Sections of the chapter deal with sequence organization, preference, turn design, the fitting of talk to specific contexts and recipients (recipient design), progressivity, multimodality, and interaction in the context of specific social institutions such as medicine, legal discourse, and news conferences.
This chapter presents a view on context as understood within functional models of language, specifically the theoretical framework of Systemic Functional Linguistics (SFL). Amongst the functional approaches to language, SFL is recognized as a framework which has maintained an account of context that has prioritized its relationship with lexicogrammar, allowing it to make a causal connection between culture and language. The aim of this chapter is to highlight and explain the principal ways in which context works within the SFL framework and explore the main themes and parameters which situate context within an integrated theory of language as a semiotic resource. As no theory emerges in a vacuum, the first part of the chapter will consider the historical development of context as a concept within SFL theory with reference to how context is situated in other related functional grammars. Following this, we examine two areas of challenge related to the approach to context outlined in the chapter. Finally, the chapter concludes with closing remarks and key directions for future research in this area.
This Element presents and critically discusses video-mediated communication by combining theories and empirical methods of multimodal studies and translanguaging. Since Covid-19 gained momentum, video-based interactions have become more and more ingrained in private and public lives and to the point of being fully incorporated in a wide range of community practices in personal, work and educational environments. The meaning making of video communication results from the complex, situationally based and culturally influenced and interlaced components of different semiotic resources and practices. These include the use of speech, writing, translingual practices, gaze behaviour, proxemics and kinesics patterns, as well as forms of embodied interaction. The Element aims at unpacking these resources and at interpreting how they make meanings to improve and encourage active and responsible participation in the current digital scenarios.