This chapter summarizes the primary explanations for women’s numeric underrepresentation and sets the stage for examining the gender dynamics of the candidate emergence process. Although several factors contribute to men’s dominance in US politics, we argue that the gender gap in political ambition continues to limit women’s full political inclusion. We recognize, of course, that women’s numeric representation has increased throughout the last two decades. But electing more women to state legislative and congressional seats – while certainly an important step – should not be conflated with closing the gender gap in political ambition more broadly. Because patterns of traditional gender socialization are so deeply embedded, socialized norms and behaviors still keep millions of women from envisioning themselves as candidates and perceiving the political arena as open to them. The chapter concludes with a description of our multiwave Citizen Political Ambition Study, our central tool for shedding light on gender differences in political ambition.

This chapter employs the two-stage conception of candidate emergence we presented in Chapter 2 as a framework to examine how gender interacts with the decision to run for office. Our survey data and interviews with potential candidates reveal that women and men are quite similar when it comes to their political participation and experience with the political system. But the same can’t be said of their political ambition. Not only are women less likely than men to consider running for office, but they are also less likely to take any of the steps that precede a political campaign. And among those who have thought about running for office, women are less likely than men to enter actual political contests. Ultimately, this chapter establishes the critical finding of this book: the presence of a pronounced and enduring gender gap in political ambition.

Drawing heavily on both survey data and interviews with potential candidates, this chapter argues that men are more likely than women to look in the mirror and see a qualified candidate, someone who has what it takes to run for office. Women are more likely than men to see someone who doesn’t quite embody the credentials, skills, and traits they think a candidate should possess. Differences in potential candidates’ self-appraisals are strong evidence of a gendered psyche, whose imprint leaves women feeling far less efficacious than men to envision themselves as candidates and, consequently, far less likely to consider running for office.

In this chapter, we examine whether traditional family role orientations systematically hinder women’s emergence in the political sphere. We begin by considering how potential candidates’ early political socialization relates to their political ambition as adults. The majority of the chapter then turns to gender dynamics in respondents’ current households. Our findings reveal that even among the youngest generation of potential candidates, women are less likely than men to have grown up in politicized households, more likely to be responsible for the majority of household tasks and childcare, and less likely to be encouraged to run by those closest to them. But, somewhat surprisingly, the traditional division of labor doesn’t affect interest in running for office. Although women continue to struggle balancing family with professional responsibilities, traditional gender roles don’t impede their interest in running for office in the way many might expect.

In this concluding chapter, we turn to the persistence of the gender gap in political ambition. Why hasn’t it begun to close? How can we reconcile its intractable nature with women’s steadily increasing numeric representation? What do women and men in the candidate eligibility pool believe contributes to the static gap? After providing a brief summary of the book’s central findings, these are the questions to which this chapter turns. Ultimately, we conclude that despite women’s significantly greater – and growing – presence in politics, women continue to be less likely than men to see themselves as candidates for elective office. They also continue to be less likely than men to be seen by others as candidates for elective office. There’s no question that “it takes a candidate” to achieve gender parity in US political institutions. But when it comes to breaking down long-standing beliefs about politics and the very nature of the political domain, this book makes it clear that it takes more than a candidate.

This chapter lays out the book’s central argument and theoretical framework: The enduring gender gap in political ambition results from long-standing patterns of traditional socialization that persist in US culture. More specifically, traditional family role orientations, in which women assume the majority of household and childcare responsibilities, lead many women to conclude that entering politics would restrict their ability to fulfill existing personal and professional obligations. A masculinized ethos in political organizations and institutions that have always been controlled by men continues to promote men’s, not women’s, full participation in the political arena. And a gendered psyche imbues many women with a sense of doubt as to their ability to compete in the electoral sphere. Thus, the enduring effects of traditional gender socialization that transcend all generations pose serious obstacles for true gender equality.

This chapter focuses on the relationships among gender, party, recruitment, and political ambition. First, we focus on potential candidates’ partisan identity. The pool of female potential candidates – like the population of female elected officials – is dominated by Democrats. Yet we find that neither party affiliation nor partisan fervor affects interest in running for office. Still, political parties – through the recruitment process – play a critical role in the candidate emergence process. Here, our analysis highlights one of the book’s central findings: Women are significantly less likely than men to receive encouragement to run for office from party leaders, elected officials, and political activists. Despite the emergence of #MeToo, heightened public discourse about the need to elect more women, and efforts by women’s organizations to push back against Donald Trump, our results are not markedly different from twenty years earlier. The masculinized ethos that continues to shroud party organizations results in a smaller proportion of women than men recruited to enter the electoral arena.

This chapter focuses on the second stage of the candidate emergence process and examines the role gender plays in determining whether a potential candidate actually runs for office. We have the opportunity to assess the role gender plays in transforming politically engaged citizens into actual candidates because 295 people in the 2021 sample ran for office at some point in their lives. Our analysis reveals that the stark gender differences evident in the first stage of the process fade considerably. But because women are far less likely than men to consider running for office, fewer women than men ever face the decision to enter an actual race. Moreover, when we turn to interest in running for office at some point in the future, gender differences persist. Female potential candidates are significantly less likely than men to express interest in a future candidacy, at least in part because of their more negative attitudes about campaigning. Whether we consider retrospective or prospective interest in entering the electoral arena, prospects for closing the gender gap in political ambition are bleak.

For decades, standards were perceived to be gender-neutral. However, recent research by the Standards Council of Canada has challenged that assumption. The research found that standardization was associated with a reduction in unintentional fatalities for men, but not for women. The research aligns with sector-specific research and anecdotal evidence that standards are more effective at protecting men compared to women. This is significant because standards form the building blocks of how products, processes, and services are designed and made to be interoperable. Therefore, standards, and the products and services that are standardized according to them, are largely designed by men, for men. This chapter aims to explore the interconnected nature of gender, standards, and trade to argue that the lack of gender-responsiveness of standards has a negative impact on the safety and well-being of women. Furthermore, the link between standardization and trade will highlight the importance of improving the gender-responsiveness of standards given their role in the proliferation of goods, and the different initiatives that are currently underway.

The chapter builds on the author’s article titled ‘Gender-Inclusive Governance for E-Commerce’, which broke new ground by examining electronic commerce (e-commerce) from a gender perspective, and the proposal for a provision on gender equality in services domestic regulation (services DR). Since then, both the provision and the policy landscape have developed. The provision was included in the negotiations on services DR that concluded on 2 December 2021 among the sixty-seven World Trade Organization (WTO) members participating in the Joint Statement Initiative (JSI) on Services Domestic Regulation. The chapter aims to meet the moment with a restatement of the framework that the article proposed, using original and new analysis by including the concluded text. The chapter generates new knowledge that is actionable for policymakers and stakeholders by responding to three questions: What is gender-inclusive governance? What is the relationship between gender divides, e-commerce, digital trade, and trade in services? What policy interventions are necessary, and why, to meet the moment? The goal is to discuss ways to attain gender-inclusive governance for trade policy at this unique time for implementing changes that are fit for the digital age. The chapter argues that multi-level dedicated gender-inclusive governance can contribute to closing the gender gap.