How do perceptions of demographic change affect the strength of white identity and corresponding attitudes toward immigrants, immigration and personal perceptions of victimhood? While white identity has received scholarly attention in the United States, we know much less about its effects in Canada. We conducted a preregistered survey experiment in which we exposed respondents to different framings on Canada’s increasing ethnic diversity. We find that perceiving demographic change increases feelings of white identity, particularly when framed as an increase in Canada’s visible minority or immigrant population. However, exposure to these trends does not in turn robustly affect respondents’ attitudes toward immigrants, immigration admission preferences or own perceptions of personal victimhood. These findings suggest that white identity is both present and can be primed in Canada; however, it has not yet been politically mobilized in the same way as in other contexts, such as the United States.

Research demonstrates that English- and French-speaking Canadians differ in a wide range of attitudes, including their political preferences, their vision of the Canadian federation and their national identity. In this article, we ask whether individual bilingualism is associated with a decrease in the attitudinal differences between anglophones and francophones. Using survey data collected in the summer of 2023, we attempt to determine whether knowledge of the French language is related to an increase in the responsiveness of English-speaking citizens toward issues that typically preoccupy French-speaking Canadians. Our analyses suggest that knowledge of French as a second language is strongly linked to the political preferences of Canadian citizens but does not bridge the attitudinal gap between Canada’s two main language groups. These results highlight the relevance of considering the different languages that people speak—and not just their mother tongue—to understand their political attitudes.