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Part I
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Modes of Minding Social Action: Bodily Indices of Unity, Dimensional Icons of Rank, Concrete Matching Operations of Equality, Arbitrary Symbols of Proportions
This chapter considers why conformation systems matter for scholars studying any aspect of human sociality; the importance of the book’s compilation of many hundreds of instances of conformations; how each of the four evolved dispositions for conforming constitutes a niche for the cultural evolution of congruent practices, artifacts, art, and architecture; and the selective forces on cultural practices and institutions in those niches.
The four fundamental forms of sociality structure our relationships. By comparing hundreds of cultures across more than 5,000 years, this book builds on relational models theory to reveal how each of the four basic types of relationship is conceived in their own distinctive cognitive medium. The text demonstrates how people use their food and bodies to foster affiliation, spatial dimensions to form hierarchy, concrete operations of one-to-one matching to create equality, and employ arbitrary, conventional symbols for proportion-based relationships. Originating from the author's ethnographic fieldwork in a West African village, this innovative social theory integrates findings from social, cognitive, and developmental psychology, linguistics and semiotics, anthropology, archeology, art history, religious studies, and ancient texts. The chapters offer compelling insights into readers' everyday social relations by showing what humans think their social relationships actually are.
Fashion – the way we dress – is often an important reflection of the zeitgeist or the spirit of a given point and place in time. The fashion phenomena of recent years, such as self-disruption, upcycling and phygital experiences, can be studied as characteristics of a post-postmodern condition where a new cultural paradigm has emerged. The term post-postmodern has appeared in an increasing number of scholarly works that address a new cultural milieu – one that faces shifting global political centres and geopolitical boundaries, threats of climate change and an endangered ecosystem, destabilisation from armed conflicts and pandemics, obsessions with autonomous individuality, accelerating advances in artificial intelligence and the pervasiveness of information and communications technology in our daily lives. This chapter explores how such theories may be relevant to understanding contemporary fashion trends and their implications for intellectual property laws.
All animal species seem to have some sort of communication system that is (largely or completely) innate. What is the nature of such systems? We will only have space to look at a few examples, which will show that some species use very complex systems. We can then ask, assuming that the human language capacity consists of several cognitive submodules, whether it is the case that some of those modules are shared with the innate communication capacities of other species. As we have seen, in recent years Chomsky has argued that the language capacity that is uniquely human (being specific to the domain of language) is the ability to form recursive structure. This has led to research to find out whether other animal species can also “handle” recursive patterns either in their communication systems or in other cognitive systems.
Kant argues that sensible signs are necessary for thinking and considers only audible words adequate signs. For, since the sense of hearing does not immediately lead to specific images, only audible words express the generality of conceptual representations and have such a constitutive role in thought that deafness from birth constitutes an impediment to thinking. Words have this role because they are arbitrary and associated signs that serve to memorize the logical essence of concepts and function as mere characterizations that ‘mean nothing,’ unlike symbols, which provide images. Kant considers symbolic script a symptom of the lack of general concepts and banishes symbolic language from the core of his philosophy which he requires to provide acroamatic proofs that grant nothing to images. However, he not only recognizes the relevance of symbolic language in poetry and as a means of sensualizing abstract concepts, but appreciates its importance when he develops an interest in a heuristic methodology not based only on chance or luck, and in whose preliminary stages he recommends investigating metaphors, etymologies, and synonyms, and even rehabilitates topics, as heuristic tools to obtain insights that help formulate hypotheses to solve problems.
This chapter provides theoretical and practical examples of how children’s meaning-making is enriched through teachers’ mediation. It shifts attention away from a traditional literacy perspective to a semiotic orientation that honours young children’s symbolic communication through art, music, play and dance. Exemplars are given of how children’s sign-making practices in the arts are of equal significance, and are the precursors, to sign-making in language and literacy. Indeed, the arts are children’s ‘first literacies’ because they help children find their way into the sign systems of reading and writing. Illustration of Practice 8.1 demonstrates the notable link between playing and drawing, and how children cross between graphic, narrative and embodied modes to communicate meaning. Illustration of Practice 8.2 foregrounds art making in a Reggio-inspired preschool classroom. Concluding sections focus on the building blocks of meaning-making, with an emphasis on its co-creation and the importance of documenting and interpreting children’s creative processes and learning.
The rise of visually driven platforms like Instagram has reshaped how information is shared and understood. This study examines the role of social, cultural, and political (SCP) symbols in Instagram posts during Taiwan’s 2024 election, focusing on their influence in anti-misinformation efforts. Using large language models (LLMs)—GPT-4 Omni and Gemini Pro Vision—we analyzed thousands of posts to extract and classify symbolic elements, comparing model performance in consistency and interpretive depth. We evaluated how SCP symbols affect user engagement, perceptions of fairness, and content spread. Engagement was measured by likes, while diffusion patterns followed the SEIZ epidemiological model. Findings show that posts featuring SCP symbols consistently received more interaction, even when follower counts were equal. Although political content creators often had larger audiences, posts with cultural symbols drove the highest engagement, were perceived as more fair and trustworthy, and spread more rapidly across networks. Our results suggest that symbolic richness influences online interactions more than audience size. By integrating semiotic analysis, LLM-based interpretation, and diffusion modeling, this study offers a novel framework for understanding how symbolic communication shapes engagement on visual platforms. These insights can guide designers, policymakers, and strategists in developing culturally resonant, symbol-aware messaging to combat misinformation and promote credible narratives.
It has long been understood that illness is influenced not only by our bodies' physiology, but also language, culture, and meaning. This book, written by renowned cultural psychiatrist Laurence Kirmayer, explores of the influence of metaphor, narrative, and imagination in experiences of suffering and processes of healing across cultures. It emphasizes how metaphor can open a window to the hidden mechanisms of healing driven by meaning and symbolism, myth and imagination. At the same time, it offers a rigorous critical account of the metaphors embedded in the epistemology and practice of contemporary biomedicine, psychiatry, and psychotherapy. In doing so, it exposes the sociomoral and political dimensions of these dominant approaches to understanding and treating illness.
Considers how clothing is related to memory and personal identity. Examines how we communicate with clothing by considering both Roland Barthes’ semiotic account and a Gricean account of meaning. Considers how we might think of uniforms in light of these observations.
This chapter develops the theoretical framework. It defines international orders as configurations of authority. It then conceptualizes representants as effectively integrating material and ideational features, while being irreducible to either. It explains how representants relate to discourses, and material resources, and highlights the value-added of representants in relation to cognate concepts, like Bourdieu’s symbolic capital, status symbols, or Pitkin’s representation. Representants do not come alone, but are embedded into semeiotic webs. On this basis the chapter develops four mechanisms through which representants constitute international orders: they characterize the units of international politics, they legitimize them, they position them in power relations towards each other, and they serve as tools for governing. Representants are constitutive of international orders, while also being the building blocks political agents use to change orders. The chapter develops two mechanisms of changes in representants. One focuses on struggles between actors over getting specific representants socially recognized. The other is an unintentional change in representants themselves. It outlines why some artifacts, practices, and language become socially recognised representants. The last section develops a semeiotics of materialism to study representants and capture the constitutive effects of material reality on a par with those of language.
Clara Chapdelaine-Feliciati offers the first comprehensive study of the status of the girl child under international law. This book significantly contributes to bridging two fields usually studied separately: law and semiotics. The author engages in the novel legal semiotics theory to decode the meaning of international treaties (mainly the Convention on the Rights of the Child, Convention on the Elimination of All Forms of Discrimination Against Women, and International Covenants) and assess whether the provisions, as formulated, clearly identify the girl child and take into account the obstacles she faces as a result of sexism, childism, and intersectional discrimination. This is also the first book to apply The Significs Meaning Triad – Sense, Meaning, Significance – in international law, and Semioethics for both a diagnosis and prognosis of problematic signs in view of modifying the wording of relevant treaties.
The chapter provides an introduction to the relationship between politics and semiotics, to Cognitive CDA as a framework for studying politics and semiotics, and to shifts in political performance and media landscapes which demand a multimodal approach to political discourse analysis. It starts by highlighting the symbolic nature of politics and the discursive means by which politics is primarily performed. The historical development of Cognitive CDA is described. The practical aims, theoretical commitments and methodological practices of Cognitive CDA are also discussed. The central position of the media in communicating politics is considered alongside the relationship between political and media institutions. Changes brought about by the advent of the internet and digital social media are discussed with a focus on the new genres of political discourse that have emerged as a result and on the more participatory forms of politics that are potentially afforded. The chapter discusses the rise of right-wing populism that has coincided with changes to the media landscape and the shifts in communicative style by which it is marked.
This chapter is an introduction to foundational communication theories, concepts and models, examining both historical and contemporary approaches to understanding communication in society, mass media, and organisations. Have a look at any job advertisement and its selection criteria; effective communication skills are almost always mentioned. Strong communication skills are recognised as an asset in business. It is how we share information, seek assistance and delegate tasks. Conversely, poor communication can result in misunderstandings or the failed transmission of vital messages.
This chapter describes the communication process through fundamental communication theories and models. The discussion will define key terms and provide information about the relationship between the various elements of a communication event. This will give you the ability to predict what may happen in a communication event and increase the effectiveness of your communication. We address the basic assumptions we make when communicating and examine the various elements of the communication process in closer detail.
Politics is an inherently symbolic practice. This innovative book advances a framework for the critical analysis of political texts and talk based in cognitive linguistics. Through detailed analyses of attested semiotic practices, it provides a current, comprehensive and authoritative statement on the paradigm of Cognitive Critical Discourse Analysis (Cognitive CDA). The ideological effects of dominant conceptualisations and their implications for the legitimation of social action are explored with reference to political topics that have defined the last decade, including immigration, the rise of nationalism, the right to protest, Brexit and Covid-19. A range of conceptual phenomena are addressed, including image schematic patterning, attentional distribution, viewpoint and metaphor, as they feature in various contexts, genres and modes of political discourse. In a major advancement of the paradigm, the book extends Cognitive CDA to images and gesture to consider the role played by multiple semiotic modes in the discursive performance of politics.
Drawing on the lived experiences of high school-aged young Black immigrants, this book paints imaginaries of racialized translanguaging and transsemiotizing, leveraged transnationally by teenagers across the Caribbean and the United States. The Black Caribbean youth reflect a full range of literacy practices – six distinct holistic literacies – identified as a basis for flourishing. These literacies of migration encapsulate numerous examples of how the youth are racialized transgeographically, based on their translanguaging and transsemiotizing with Englishes, both institutionally and individually. In turn, the book advances a heuristic of semiolingual innocence containing eight elements, informed by the Black immigrant literacies of Caribbean youth. Through the eight elements presented – flourishing, purpose, comfort, expansion, paradox, originality, interdependence, and imagination – stakeholders and systems will be positioned to better understand and address the urgent needs of these youth. Ultimately, the heuristic supports a reinscribing of semiolingual innocence for Black Caribbean immigrant and transnational youth, as well as for all youth.
In this introductory chapter, an invitation is provided to begin a journey into the intricacies of Black Caribbean immigrant literacies through the use of Black Panther and Black Panther: Wakanda Forever, as exceptional Black imaginaries already inscribed in the world. Through the adept depiction of racialization and transracialization steeped in the Black experience in the US as juxtaposed against the notion of Black immigrants as a ‘model minority,’ the necessity for examining race in relation to the languaging and semiotizing of Black Caribbean immigrants is outlined. Presenting a brief overview of the emerging global project focused on racialized language, this chapter lays the groundwork for the painting of a compelling portrait of the holistic literacies of Black Caribbean immigrant youth. By signaling the attention to an ultimate positioning of flourishing as a necessary imperative for and alternative to rethinking literacies based on ‘success,’ the chapter concludes with a focus on solidarity between Black Caribbean and other populations as a key impetus for this work.
In this chapter, I synthesize the findings from the study presented in the book. Reflecting on these findings, I then identify and discuss recommendations for instantiating the translanguaging imaginaries of all youth through a reinscribing of semiolingual innocence, sans white gaze, as a potentially vibrant literate characteristic of Black Caribbean immigrant students specifically, and also, of all humans. The scholarly recommendations proposed outline future directions for research that invite intersectionally and transdisciplinary driven investigations into how youth’s holistic literacies across geographies, languages, races, and cultures function as disparate pieces of one interdependent puzzle in the problem-solving necessary to flourish and to design imaginary presents and futures, using the meaning-making undergirding their translanguaging practices. I outline also practical recommendations useful for researchers, teachers, administrators, and policymakers who wish to support Black Caribbean immigrant youth’s holistic literacies. The recommendations proposed also allow all youth whose language and raciosemiotic architecture can allow them, through these holistic literacies, to design translanguaging futures as new beings engaging transraciolinguistically, in solidarity. I conclude with a painting of liberatory Caribbean imaginaries as a version of what this notion of literacy and language teaching and learning might look like and of what it means to embark on a collective return to inonsans jan nwè.
Chapter 3 focuses on some of the signifiers that have long been argued to provide proof for how Punic culture survived and persisted through molk-style rites, especially the “sign of Tanit,” the crescent, and terms like sufete. Instead of continuities, these signs were appropriated and visibly transformed by the new elite of the first century BCE. It was not meanings, significances, or interpretations that bound togther these worshippers from Mauretania to Tripolitania, but rather the signs themselves. Rather than veneers that can be dismissed as epiphenomena, signifiers had the power to create imagined communities, and they did so within a Third Space distinct from the markers of prestige embraced by Numidian kings and Roman authorities.
Chapter 1 introduces the problems to which this book responds and proposes alternative pathways for understanding the archaeology of the Roman Empire. It shows how particular colonial ways-of-knowing continue to shape the stories told of North Africa’s people and their traditions of worship under the Roman Empire, setting these within the binary of “Romanization” or “resistance.” While approaches to the archaeology of other parts of the Roman Empire have begun to embrace New Materialism as a way of moving beyond “Romanization,” this chapter argues that semiotic approaches offer a more productive means of engaging with and explaining the material dimensions of imperial hegemony.
In the two decades since the end of Suharto regime in Indonesia, two apparently distinct public industries have emerged in tandem: gendered forms of religious style, glossed as modest fashion, and legal efforts to hold citizens accountable for theft, glossed as corruption. Many of the most high-profile anti-corruption cases in the past decade have brought these two fields into semiotic interaction, as female defendants increasingly deploy forms of facial cover associated with extreme religious piety to signal humility and shame when appearing in court, in the process complicating the relationship between religious semiotics and criminality. Analyzing how and why these two genres of political communication have intersected in the past decade, and to what effects, requires situating these shifts in the context of dense aesthetic archives in which the spectacularity inherent to fashion resonates with the unique impulses of a post-authoritarian political landscape in which uncovering secrets is especially alluring. I argue that the hermeneutic impulses motivating popular fascination with criminal style, often circulated via social media, open new analyses of the ethical relationship between beauty and justice. Building on the scholarship on transparency and on the human face, I argue that putting gendered religious style at the center of the analytical frame—from religious self-fashioning to court appearances, and as forms of political protest—reveals the ethical impulses behind seeing and being seen, and the faciality of scandal.