J.-C. Spender is a visiting scholar at Rutgers Business School and a research Professor, Kozminski University. He has been active in the business strategy field since 1971 and is the author or co-author of 7 books and numerous papers. His previous work includes nuclear engineering for Rolls-Royce, computing for IBM, industrial banking, and involvement in several hi-tech start-ups. His principal academic interest is in knowledge-based theories of the private sector firm, and managing them. He has an allied interest in the history of management education and of business schools. Visit his website to learn more: www.jcspender.com