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Published online by Cambridge University Press: 27 June 2014
Negativity bias explains many ideological differences, yet does not explain research such as conservatives' greater life satisfaction. Conservatives live in safer communities, perhaps to escape negative emotions, yet display numerous other community preferences unrelated to negativity. This tendency toward cognitive consistency can explain both these phenomena and many of the phenomena described in the target article.
Target article
Will the real fundamental difference underlying ideology please stand up?
Related commentaries (1)
Differences in negativity bias underlie variations in political ideology