Arnaldo Tamayo Méndez, the first Cuban, Latin American, and person of African descent to travel to space, has experienced a significant evolution in his persona since his historic flight aboard Soyuz 38 in 1980. This article explores three pivotal phases in this transformation: first, his portrayal in the media as a pioneering Cuban cosmonaut, which positioned him among the socialist elite of the Space Age; second, the controversy regarding the identity of the first Black person in space, which brought renewed attention to Tamayo’s achievements; and third, the ongoing reconfiguration of his image through social-media platforms, allowing for broader engagement with diverse audiences. By applying the principles of persona analysis to a multilinguistic set of historical documents and images related to Tamayo, this study illustrates the malleability of his self-fashioning for different audiences and how it has adapted to reflect changing sociopolitical contexts and the evolving landscape of public representation in the digital age.