In this chapter explore language usage and interaction in general and discuss the overlap of sociolinguistics with the fields of pragmatics and discourse analysis. We will investigate the conventional patterns used by speakers when they construct, participate in and evaluate discourse at large. The concept of face is an important one here, namely the self-image of speakers that they wish to maintain and protect via the sociolinguistic resources available to them: speech events in the form of narratives, telephone conversations, weblogs, university lectures, etc. Context effects on sociolinguistic interaction are discussed with examples of turn-taking, power, solidarity and cross-cultural communication, and also with a focus on social hierarchies and language practices in the workplace. We conclude with a discussion of crossing and translanguaging in multilingual contexts.

We take a look at fundamental principles that operate when social and/or regional varieties of English are in contact with each other or with other languages. We take a historical look at English and explore various contact settings which have shaped its development, from contact with Old Norse, Latin and Norman French to the present day. We discuss patterns of bilingualism and multilingualism, that is when speakers use two or more languages in their everyday lives. As the product of migration and colonization, different kinds of English have emerged in different locations around the world. We learn how new dialects emerge as a product of new-dialect formation and how contact-derived varieties such as pidgins and creoles develop under conditions of language contact, with emphasis on different theories of origins. Finally, we discuss the so-called Global Englishes which have emerged as a product of second-language learning around the world.

ILanguage issues may have a political dimension, and English has played a major role in this around the world. In this chapter, we look into sociolinguistic aspects involved in politics and nation building, for instance whether English should be adopted to serve in all official functions as a national or official language, or whether a local language, accessible to larger sections of a community, should be adopted instead. We discuss how and to what extent governments should plan and orchestrate language-related activities in education and public discourse, and we look at language policies implemented in the US and Ireland as cases in point. We discuss the impact of governmental bodies on language planning as in the Speak Good English movement in Singapore, and present efforts to achieve language revitalization, which are preeminent considering language obsolescence around the world. The chapter ends with a look at language rights in migrant communities.

In this chapter we will disco≠≠≠ver that language variation is a normal characteristic of speech on all language levels: in the sounds of accents, words, in grammar but also in discourse. When speaking, we always face alternative choices, and these are determined by our regional and social backgrounds and by the context of situation. We will discuss the concept of the sociolinguistic variable in more detail and find that variation is rule-conditioned and systematic. We focus on all actors and factors involved: the social dimension of variation (individuals, groups, communities) and its social correlates (region, class, gender, ethnicity, education). Last but not least, we will look at the spread of innovative features and trace patterns of diffusion from individual speakers, the point of origin of change, throughout wider society (via processes such as actuation, diffusion, and embedding).

In this chapter we trace the development of the field from its beginnings to the present. Before the start of sociolinguistics proper in the early 1960s, regional dialectologists had already made considerable efforts to explore the spatial dimension of language variation, using different methodologies to collect data on regional dialects. The impact of the so-called sociolinguistic turn is discussed with reference to Labov’s early work (on the island of Martha’s Vineyard and in New York City), and some principal findings and methods of early work in the field are introduced. We will take a first look at the subsequent waves of variationist sociolinguistics, social network theory and communities of practice, which entail a focus on individual speakers and their social grouping and ordering as well as their orientation and affiliation with other speakers in indexical relationships. The chapter concludes with some recent developments and a presentation of current research themes.

In this chapter we will investigate how sociolinguistic theory overlaps with selected areas of applied linguistics. We revisit the question how discrimination operates in the language ideology of Standard English and find out how this may entail serious impediments in domains such as education and health advice. We look at how anthropological and ethnographic issues have an impact on cultural misunderstandings, how insights from variation and change can be used to help improve children’s reading and writing skills, and will discuss the involvement of sociolinguists in dialect maintenance and revival issues. There are special sections of forensic sociolinguistics and legal aspects of language usage, and we present hands-on cases of real-life issues where sociolinguistics is relevant, particularly the court case following the murder of Trayvon Martin in 2013.

… you will notice differences in content and structure compared to those you have read and worked with so far. You will already have noticed that the introductory “In this chapter …” looks different, longer, and there are no key terms and take-away messages. Over the generously counted four years I spent writing this book, for the longest time I had no idea what to do with Chapter 10, to be frank. It was clear that the textbook, like all books, needed to finish in style to come full circle, but I came to realize that a simple chapter summary was neither necessary nor exciting. For a while, I was toying with the idea of bringing some big themes together – variation, identity, data, attitudes – but I could not really envisage something that would satisfy my own expectations or benefit BA students learning about sociolinguistics. As we have seen how diverse the field is, how much there is to learn and discover and research, synthesizing it all and then coming up with my personal interpretation or even projection of future developments seemed a bit, well, presumptuous. I was at a loss about what to do.

We go back in history and discuss the historical dimension of sociolinguistics. We focus on life in the British Isles in the Early Modern period and discover that most of the British population spoke regional and social varieties. As a result of profound changes in society, the history of English is manifold and more diverse than is suggested by a Standard-oriented lens only. We look into language standardization in Late Modern England (1600–1900) and discuss the validity of data, as special care needs to be taken when assessing written data from times when education and schooling were a rare privilege. We present English language ideologies in general, particularly relating to standardization and the persistence of dialect variation. We end with a presentation of groundbreaking studies in English historical sociolinguistics to show how one can gain insights into variation and change despite methodological challenges.

This chapter provides a commentary on the studies published in this volume. It identifies a range of common themes across the different chapters, including the importance of context in shaping strategies of persuasion, the role of indirectness and implicature in persuasion and manipulation, and the importance of the affective and interpersonal dimensions of persuasion. At the same time, the commentary also points out some of the limitations of traditional tools of discourse analysis for understanding how persuasion and manipulation work in the complex networked context of digital media. To address these shortcomings, an ecological approach to manipulation, influence, and deception is proposed, drawing on recent work in sociology, media studies, science and technology studies, and ‘ecological pragmatics’. Three aspects of online discourse are discussed in light of this ecological perspective, namely: inter(con)textuality, iterability, and metadiscursivity. The chapter ends with a discussion of the implications of an ecological approach to persuasion, manipulation, and deception for teaching critical literacies.

It is perhaps one of the most prominent assumptions of rhetorical guidebooks and trainers that abdominal breathing leads to better, e.g., more charismatic and persuasive speech performances. However, recent phonetic evidence was not consistent with this assumption: trained speakers (males more than females) primarily intensified chest breathing when they switched from a matter-of-fact to a charismatic presentation style – and this disproportionate intensification of chest breathing also came with a more charismatic voice acoustics. The present perception experiment builds on these recorded speeches and their acoustic results. We test whether significant correlations would emerge between the acoustic and respiratory measures on the one hand and listener ratings on the other. Twenty-one listeners rated all recorded speeches in individually randomized orders along two 6-point Likert scales: resonance of the voice and charisma of the speaker. Results show significant positive correlations of perceived speaker charisma with f0 variability, f0 range, f0 maximum, and spectral emphasis. Moreover, resonant-voice ratings were positively correlated with both abdominal and chest breathing amplitudes. By contrast, perceived speaker charisma only correlated positively with chest but not with abdominal breathing amplitudes. We discuss the implications of our results for public-speaking training and outline perspectives for future research.

Disinformation and the spread of false information online have become a defining feature of social media use. While this content can spread in many ways, recently there has been an increased focus on one aspect in particular: social media algorithms. These content recommender systems provide users with content deemed ‘relevant’ to them but can be manipulated to spread false and harmful content. This chapter explores three core components of algorithmic disinformation online: amplification, reception and correction. These elements contain both unique and overlapping issues and in examining them individually, we can gain a better understanding of how disinformation spreads and the potential interventions required to mitigate its effects. Given the real-world harms that disinformation can cause, it is equally important to ground our understanding in real-world discussions of the topic. In an analysis of Twitter discussions of the term ‘disinformation’ and associated concepts, results show that while disinformation is treated as a serious issue that needs to be stopped, discussions of algorithms are underrepresented. These findings have implications for how we respond to security threats such as a disinformation and highlight the importance of aligning policy and interventions with the public’s understanding of disinformation.