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This article provides a historical overview of the development of U.S. government-mandated commodity promotion. This form of promotion, known colloquially as the “checkoff,” is responsible for such memorable slogans as “Beef: It's What's for Dinner,” as well as research intended to boost consumption of agricultural products. The article argues that checkoffs represent an associational form of governance in which private organizations achieve public aims. Though they have been frequently challenged in courts and have garnered scrutiny from public health activists, checkoffs have been a durable form of agricultural regulation because they hide the heavy hand of government with the rhetoric of markets and self-help.
From the mid-nineteenth century onward, governments across Latin America founded departments of fomento, or development, to promote economic growth and modernization. This article looks at the evolution of this department in Mexico and the ways in which it integrated infrastructure, migration, land policy, science, and education into a rural economic and social project. For Department of Fomento leaders, agriculture became the connective tissue linking peace to prosperity. Though many failed, initiatives aimed at increasing the diversity of Mexico's rural production illustrate a concerted effort to avoid top-heavy monoculture and use scientific planning to stabilize and unify the nation.