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Antisemitic stereotypes of Jews as capitalists have hindered research into the economic dimension of the Jewish past. The figure of the Jew as trader and financier dominated the nineteenth and twentieth centuries. But the economy has been central to Jewish life and the Jewish image in the world; Jews not only made money but spent money. This book is the first to investigate the intersection between consumption, identity, and Jewish history in Europe. It aims to examine the role and place of consumption within Jewish society and the ways consumerism generated and reinforced Jewish notions of belonging from the end of the eighteenth century to the beginning of the new millennium. It shows how the advances of modernization and secularization in the modern period increased the importance of consumption in Jewish life, making it a significant factor in the process of redefining Jewish identity.
Transnational history emerged strongly as globalization intensified in the 1990s, questioning national historiographies and creating new research agendas. Business history has not been part of this, but recent calls within the field to engage more visibly and authoritatively with debates on the history of globalization warrant a closer inspection of transnational history. The article draws on key concepts from transnational history and discusses their application in the work of, among others, Sven Beckert, Jessica Lepler, Stephanie Decker, Ray Stokes, and Michael Miller. The article argues that transnational history provides opportunities to increase business history's engagement with the history of globalization.
A common lament is that business history has been marginalized within mainstream business and management research. We propose that the remedy lies in part with more extensive engagement with organization theory. We illustrate our argument by exploring the potentialities for business history of three cognitive frameworks: institutional entrepreneurship, evolutionary theory, and Bourdieusian social theory. Exhibiting a higher level of theoretical fluency might enable business historians to accrue scholarly capital within the business and management field by producing theoretically informed historical discourse, demonstrating the potential of business history to extend theory, generate constructs, and elucidate complexities in unfolding relationships, situations, and events.