Over the past few years, the wireless phone has become an invaluable extension of daily human life. With the cost of voice services and phones being commoditized so rapidly, more and more people across the world are embracing wireless, even in regions where the technology has only recently been introduced. One of the key elements of this phenomenon is the value of the wireless device. It helps you stay connected (especially in case of emergencies) with people and information, and enhances personal and professional productivity (it can help you get things done in less time).

Personal subscribers

Consumer applications are designed for a different reason than enterprise applications. It is primarily to extend the brand (hence loyalty), extend the reach (especially in countries in Europe and South America, where wireless phones are the primary way for users to connect to the Internet), and generate revenue (transactions). Wireless Internet is all about “instant gratification” and “impulse transactions”. Consumer companies can largely benefit from this new wave of application services. Wireless Internet is a prime candidate for promoting “social communities” – instant messaging, chat, auctions, etc. It is also great for providing information to the user on the move. Some of the key factors in keeping consumers satisfied are to focus on the applications and services from a consumer point of view, understand the customer and deliver the service based on their expectations and needs. The following criteria are very important for the consumer.