Book contents
- Unicorns from Emerging Economies
- Unicorns from Emerging Economies
- Copyright page
- Contents
- Figures
- Tables
- Vignettes
- Contributors
- 1 Entrepreneurial Ecosystems from Emerging Markets and Their Unicorns: An Overview
- 2 Unicorns from Emerging Economies: A Framework for Analysing Their Genesis and Nature
- 3 Unicorns: From Silicon Valley to a Global Phenomenon?
- 4 Finding the Unicorns: A National Entrepreneurship Ecosystem Approach
- 5 Where Unicorns Are Born: Innovation Hubs in China
- 6 A Supply–Demand Model of Indian Start-Ups and Unicorns
- 7 Entrepreneurial Ecosystems and Unicorns in Southeast Asia
- 8 Latin American Unicorn Firms: Transcending Entrepreneurial Hubs
- 9 Can the MENA Region Build Its Indigenous Start-Up Unicorns? Analysis of Unicorns and Soonicorns and the Supporting Entrepreneurship Ecosystem
- 10 Nurturing Unicorns and Entrepreneurial Ecosystems in Africa: Harnessing Policy Innovation for Digital Transformation
- 11 China Private Sector Innovators: Established Disruptors and New Challengers
- 12 Brazilian Unicorns and Their Triggers of Scalability
- 13 A Unicorn under Sanctions: The Case of Yandex
- 14 What Lies Ahead for Unicorns from Emerging Economies
- Glossary
- Index
- References
12 - Brazilian Unicorns and Their Triggers of Scalability
Published online by Cambridge University Press: 05 December 2025
Book contents
- Unicorns from Emerging Economies
- Unicorns from Emerging Economies
- Copyright page
- Contents
- Figures
- Tables
- Vignettes
- Contributors
- 1 Entrepreneurial Ecosystems from Emerging Markets and Their Unicorns: An Overview
- 2 Unicorns from Emerging Economies: A Framework for Analysing Their Genesis and Nature
- 3 Unicorns: From Silicon Valley to a Global Phenomenon?
- 4 Finding the Unicorns: A National Entrepreneurship Ecosystem Approach
- 5 Where Unicorns Are Born: Innovation Hubs in China
- 6 A Supply–Demand Model of Indian Start-Ups and Unicorns
- 7 Entrepreneurial Ecosystems and Unicorns in Southeast Asia
- 8 Latin American Unicorn Firms: Transcending Entrepreneurial Hubs
- 9 Can the MENA Region Build Its Indigenous Start-Up Unicorns? Analysis of Unicorns and Soonicorns and the Supporting Entrepreneurship Ecosystem
- 10 Nurturing Unicorns and Entrepreneurial Ecosystems in Africa: Harnessing Policy Innovation for Digital Transformation
- 11 China Private Sector Innovators: Established Disruptors and New Challengers
- 12 Brazilian Unicorns and Their Triggers of Scalability
- 13 A Unicorn under Sanctions: The Case of Yandex
- 14 What Lies Ahead for Unicorns from Emerging Economies
- Glossary
- Index
- References
Summary
Start-ups are newly established companies often focused on technology and with the aim of creating innovative products or services. As they often begin with limited resources and a lean team, one of the biggest challenges for them is scalability. Untangling the triggers that help turn a start-up into a company valued at over US$ 1 billion is a pending task. In this chapter, we study three Brazilian unicorns and their scalability triggers by looking at the interaction between the start-up’s distinctive competencies and market opportunities as revealed by the Canvas business model tool.
Keywords
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- Information
- Unicorns from Emerging EconomiesCreating Value through Technology and Innovation, pp. 332 - 356Publisher: Cambridge University PressPrint publication year: 2026
References
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Matos, F., and Radaelli, V. (2020). Ecossistema de startups no Brasil: Estudo de caracterização do ecossistema de empreendedorismo de alto impacto Brasileiro. Working Paper, BID. tinyurl.com/bdbcr6weGoogle Scholar
Neves, A. P. Z., and Zilber, S. N. (2023). Digital startups survivor and scalability: Identifying variables for accelerated growth. Open Journal of Business and Management, 11, 1927-1947.CrossRefGoogle Scholar
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