Public Theory and Private Practice
Published online by Cambridge University Press: 03 July 2025
Chapter 2 examines the evolution of the new public relations industry in the 1920s and examines how that industry’s leaders built upon their wartime experiences to make links to foreign affairs. It examines how industry pioneers Edward Bernays and Ivy Lee justified their roles by building upon the work of Walter Lippmann. It looks at the earliest private efforts to work on foreign relations matters, such as Bernays’s efforts to promote American recognition of an independent Lithuania in 1919. It also examines Lee’s efforts to encourage American engagement with world affairs through the promotion of loans to European nations and his efforts to open up a dialogue with Russia. The latter interest led to questions about his motivations and allegations that he was a Soviet agent. The 1920s revealed that unlike during the war years, American PR firms did not always support America’s own interests.
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