Skip to main content Accessibility help
×
Hostname: page-component-6bb9c88b65-znhjv Total loading time: 0 Render date: 2025-07-20T11:34:45.492Z Has data issue: false hasContentIssue false

2 - Defining an Industry

Public Theory and Private Practice

Published online by Cambridge University Press:  03 July 2025

Andrew Johnstone
Affiliation:
University of Leicester
Get access

Summary

Chapter 2 examines the evolution of the new public relations industry in the 1920s and examines how that industry’s leaders built upon their wartime experiences to make links to foreign affairs. It examines how industry pioneers Edward Bernays and Ivy Lee justified their roles by building upon the work of Walter Lippmann. It looks at the earliest private efforts to work on foreign relations matters, such as Bernays’s efforts to promote American recognition of an independent Lithuania in 1919. It also examines Lee’s efforts to encourage American engagement with world affairs through the promotion of loans to European nations and his efforts to open up a dialogue with Russia. The latter interest led to questions about his motivations and allegations that he was a Soviet agent. The 1920s revealed that unlike during the war years, American PR firms did not always support America’s own interests.

Information

Type
Chapter
Information
Spinning the World
The Public Relations Industry and American Foreign Relations
, pp. 39 - 61
Publisher: Cambridge University Press
Print publication year: 2025

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Book purchase

Temporarily unavailable

Accessibility standard: Unknown

Accessibility compliance for the PDF of this book is currently unknown and may be updated in the future.

Save book to Kindle

To save this book to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×