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7 - Gilded Age Heroes

Published online by Cambridge University Press:  30 October 2025

Pamela Walker Laird
Affiliation:
University of Colorado Denver
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Summary

Industrialists and enabling financial institutions accelerated America’s economic motion, operating organizations so colossal that they commanded economic influence and encroached upon the nation’s cultures and politics. These institutions altered the national face of business and wielded increasing quantities of money, laborers, technological innovations, and political power. Narratives increasingly portrayed businessmen as a new type of hero, “self-made” even if operating within potent networks. They and their advocates portrayed their influence and wealth as proof of their superiority and, by implication, everyone else’s shortcomings. The rhetoric of self-making acquired a new grandeur. The frequency of the term “self-made” reached its nineteenth-century peak in the press around 1890, by which time the concept was well embedded in mainstream culture, and a related term, “individualist,” was climbing rapidly, along with terms like “self-reliance” and “survival-of-the-fittest.” Elites defended their male offspring as “self-made” if they didn’t lose family fortunes. At the same time, laborers and other critics asked whether the rich were “Self-Made or Made for Self”?

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Chapter
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Self-Made
The Stories That Forged an American Myth
, pp. 153 - 180
Publisher: Cambridge University Press
Print publication year: 2025

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