The link between business, production, commerce and environmental imperatives is becoming more and more obvious. Industry, the world over, is under pressure, like never before, from an unprecedented set of environmental laws. But, the fact is that only a few crusaders have managed to influence policy makers and opinion makers to devise the "command and control regime".It became increasingly clear during the latter part of the twentieth century that current development models would not help create an appropriate milieu for progress that would maintain a desirable environment and ensure sustainable development. To bridge this gap, a proactive movement emerged in governing systems, including industry and community. This has entailed a paradigm shift in approach, popularly known as PEM, i.e. Preventive Environmental Management. Implicit in this paradigm is the twining of economic and environmental benefits.
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