This chapter commences our analysis by using the keywords approach to explore uses of language (and, by extension, representations) that are characteristic of all sections of the British press when reporting on the topic of obesity. We divide our corpus into four sections according to newspapers’ format and political leaning. These four sections are left-leaning broadsheets, left-leaning tabloids, right-leaning broadsheets and right-leaning tabloids. The analysis in this chapter focuses on words that were key across all these sections (i.e. ‘shared’ keywords) and so provide an inductive ‘way in’ for exploring representations of obesity that are pervasive across the press.