from Part III - Genre and Medium in the Record
Published online by Cambridge University Press: 18 October 2025
This chapter examines key features of the language of print newspapers in Britain from the founding of the London Gazette in 1665 up until the present day. It describes significant milestones in the history of English newspapers, outlining major socio-historical, economic, cultural and technological developments which have had an impact on the emergence, diversification and professionalisation of this important mass medium. After an overview of the major subgenres found in these multi-text conglomerates – news, opinion and advertising – the focus is on news reports. The chapter outlines how the chronological mode of reporting news preferred in the first two hundred years of newspapers gave way to the inverted pyramid style of news narration, subsequently abandoned for more flexible models like the package approach in modern news discourse. Furthermore, this chapter provides insights into contemporary journalistic ideals and practices employed in positioning the paper and balancing information density and readership appeal.
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