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Chapter 5 - To Put It Delicately

from Part II - Understanding Cultural Norms and References

Published online by Cambridge University Press:  08 October 2025

Vered Shwartz
Affiliation:
University of British Columbia, Vancouver
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Summary

Euphemisms, a particular type of idiom especially prevalent in American English, are vague or indirect expressions that often substitute harsh, embarrassing, or unpleasant terms. They are widely used to navigate sensitive topics like death and sex. “Passing away,” for example, has long been an accepted term to describe the act of dying. When euphemisms are in use for the length of time it takes to become lexicalized, they are often replaced with new ones, a phenomenon known as “the euphemism treadmill.” Correctly interpreting and using euphemisms can be difficult for EFL learners – and can lead to misuse since these expressions may rely on relevant cultural knowledge. That is unfortunate, given that euphemisms hold sensitive meanings. Artificial intelligence (AI) writing assistants can now go beyond grammar correction to suggesting edits for more inclusive language, such as replacing “whitelist” with “allow-list” and “landlord” with “property owner.” Such suggestions can help inform EFLs and users from diverse cultures – who carry a different cultural baggage – of unintended bias in their writing. At the same time, these assistants also run the risk of erasing individual and cultural differences.

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Lost in Automatic Translation
Navigating Life in English in the Age of Language Technologies
, pp. 69 - 93
Publisher: Cambridge University Press
Print publication year: 2025

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  • To Put It Delicately
  • Vered Shwartz, University of British Columbia, Vancouver
  • Book: Lost in Automatic Translation
  • Online publication: 08 October 2025
  • Chapter DOI: https://doi.org/10.1017/9781009552356.006
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  • To Put It Delicately
  • Vered Shwartz, University of British Columbia, Vancouver
  • Book: Lost in Automatic Translation
  • Online publication: 08 October 2025
  • Chapter DOI: https://doi.org/10.1017/9781009552356.006
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • To Put It Delicately
  • Vered Shwartz, University of British Columbia, Vancouver
  • Book: Lost in Automatic Translation
  • Online publication: 08 October 2025
  • Chapter DOI: https://doi.org/10.1017/9781009552356.006
Available formats
×