Skip to main content Accessibility help
×
Hostname: page-component-7dd5485656-zklqj Total loading time: 0 Render date: 2025-10-22T00:22:25.347Z Has data issue: false hasContentIssue false

Chapter 5 - To Put It Delicately

from Part II - Understanding Cultural Norms and References

Published online by Cambridge University Press:  08 October 2025

Vered Shwartz
Affiliation:
University of British Columbia, Vancouver
Get access

Summary

Euphemisms, a particular type of idiom especially prevalent in American English, are vague or indirect expressions that often substitute harsh, embarrassing, or unpleasant terms. They are widely used to navigate sensitive topics like death and sex. “Passing away,” for example, has long been an accepted term to describe the act of dying. When euphemisms are in use for the length of time it takes to become lexicalized, they are often replaced with new ones, a phenomenon known as “the euphemism treadmill.” Correctly interpreting and using euphemisms can be difficult for EFL learners – and can lead to misuse since these expressions may rely on relevant cultural knowledge. That is unfortunate, given that euphemisms hold sensitive meanings. Artificial intelligence (AI) writing assistants can now go beyond grammar correction to suggesting edits for more inclusive language, such as replacing “whitelist” with “allow-list” and “landlord” with “property owner.” Such suggestions can help inform EFLs and users from diverse cultures – who carry a different cultural baggage – of unintended bias in their writing. At the same time, these assistants also run the risk of erasing individual and cultural differences.

Information

Type
Chapter
Information
Lost in Automatic Translation
Navigating Life in English in the Age of Language Technologies
, pp. 69 - 93
Publisher: Cambridge University Press
Print publication year: 2025

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Book purchase

Temporarily unavailable

Accessibility standard: Unknown

Why this information is here

This section outlines the accessibility features of this content - including support for screen readers, full keyboard navigation and high-contrast display options. This may not be relevant for you.

Accessibility Information

Accessibility compliance for the PDF of this book is currently unknown and may be updated in the future.

Save book to Kindle

To save this book to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

  • To Put It Delicately
  • Vered Shwartz, University of British Columbia, Vancouver
  • Book: Lost in Automatic Translation
  • Online publication: 08 October 2025
  • Chapter DOI: https://doi.org/10.1017/9781009552356.006
Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

  • To Put It Delicately
  • Vered Shwartz, University of British Columbia, Vancouver
  • Book: Lost in Automatic Translation
  • Online publication: 08 October 2025
  • Chapter DOI: https://doi.org/10.1017/9781009552356.006
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • To Put It Delicately
  • Vered Shwartz, University of British Columbia, Vancouver
  • Book: Lost in Automatic Translation
  • Online publication: 08 October 2025
  • Chapter DOI: https://doi.org/10.1017/9781009552356.006
Available formats
×