Food shortages impacted some countries more severely than others. They also did not affect everyone equally within societies. Access to food determined new social hierarchies in wartime. Rising costs of living everywhere meant that a higher part of household income had to be devoted to food. Worsened material conditions sharpened old social divisions and created new ones. In many cases, it was easier for the rich to still obtain food despite rationing, which fed resentment against the comparatively better-off. The term ‘profiteer’ and its equivalent in other languages came to define the perceived enemy, which lived in opulence during times of scarcity and took advantage of the reduced circumstances of others. Employees on fixed incomes were particularly hit by the changing economic conditions. For middle-class people whose identity was linked to their class status, the struggles they experienced to obtain basic consumption goods were experienced as déclassement. Hunger both weakened and strengthened the spirit of community: outsiders, including a growing number of war refugees, were increasingly perceived as additional mouths to feed in a context of dwindling food supplies. Hunger thus transformed the self-perceptions of many Europeans and their positions within established social hierarchies.