Viewing Body Positivity Online Content Scale

doi:10.1017/9781009398275.127

Chapter 126 - Viewing Body Positivity Online Content Scale

Published online by Cambridge University Press: 21 November 2025

Nikol Kvardova

Edited by

Virginia Ramseyer Winter ,

Tracy L. Tylka and

Antoinette M. Landor

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Virginia Ramseyer Winter: Affiliation:
University of Minnesota
Tracy L. Tylka: Affiliation:
Ohio State University
Antoinette M. Landor: Affiliation:
University of Missouri

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Summary

The 6-item Viewing Body Positivity Online Content Scale (Kvardova et al., 2022) assesses the self-reported (perceived) frequency of viewing body positivity content online. The scale can be administered online or in-person to adolescents or adults and is free to use in any setting. This chapter first discusses the development of the scale and then provides evidence of its psychometric characteristics. More specifically, the scale has been found to have a one-factor structure within confirmatory factor analysis and scalar measurement invariance between adolescent girls and boys, allowing for latent mean comparison across these gender groups. The high internal consistency reliability and preliminary evidence of validity, demonstrated through associations with related constructs, suggest its potential for measuring adolescents’ self-reported frequency of viewing body positivity content online. Next, this chapter provides the scale items in their entirety, instructions for administration, the item response scale, and the scoring procedure. Permissions, copyright, and contact information are provided for readers.

Keywords

Viewing Body Positivity Online Content Scale items viewing body positivity online content scale development psychometric evidence factor structure reliability validity administration scoring translation

Information

Type: Chapter
Information: Handbook of Body Image-Related Measures , pp. 373 - 375

DOI: https://doi.org/10.1017/9781009398275.127 [Opens in a new window]

Publisher: Cambridge University Press

Print publication year: 2025

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References

Cohen, R., Irwin, L., Newton-John, T., & Slater, A. (2019). #bodypositivity: A content analysis of body positive accounts on Instagram. Body Image, 29, 47–57. https://doi.org/10.1016/j.bodyim.2019.02.007.CrossRef Google Scholar PubMed

Kvardova, N., Machackova, H., & Smahel, D. (2022). A moderated mediation model for body-positive online content and body image among adolescents. Body Image, 42, 370–374. https://doi.org/10.1016/j.bodyim.2022.07.002.CrossRef Google Scholar PubMed

Lazuka, R. F., Wick, M. R., Keel, P. K., & Harriger, J. A. (2020). Are we there yet? Progress in depicting diverse images of beauty in Instagram’s body positivity movement. Body Image, 34, 85–93. https://doi.org/10.1016/j.bodyim.2020.05.001.CrossRef Google Scholar PubMed

Rodgers, R., Paxton, S., & Wertheim, E. (2021). #Take idealized bodies out of the picture: A scoping review of social media content aiming to protect and promote positive body image. Body Image, 38, 10–36. https://doi.org/10.1016/j.bodyim.2021.03.009.CrossRef Google Scholar PubMed

Tylka, T. L., & Wood-Barcalow, N. L. (2015). What is and what is not positive body image? Conceptual foundations and construct definition. Body Image, 14, 118–129. http://dx.doi.org/10.1016/j.bodyim.2015.04.001.CrossRef Google Scholar

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