Freud famously and very apocryphally cautioned against overdetermination – an exclusive focus that blinds people to difference and subtlety – by quipping that sometimes a cigar is just a cigar, rather than an embodiment of female objectification or Europe's nineteen thirties waltz into the abyss. In discussing New Horizons as a matter of exploration, this book has suggested that the virtual world can be appreciated from a range of perspectives, in part a matter of the reader's (or player’s) interests and values. In that spirit, this chapter offers some concluding remarks, centred on pleasures, creativity and futures. It represents a sense of why people might write and read about New Horizons, and of course venture into that virtual world.

Playscapes

Animal Crossing is a matter of virtual space, a commercial ‘scape’ for play by adults and minors with varying degrees of expertise and creativity alongside a range of motivations and outcomes that extend from the consolation of routine to co-creation of a stage worthy of commendation for both its aesthetic excellence and facilitation of sociable performance by multiple gamers. It is not a social media platform such as Facebook that in the guise of supporting a global community commodifies the attention of its users by displaying advertisements and mining data about user locations, affiliations, preferences and other attributes for sale to unidentified third parties such as Cambridge Analytica. It is also not a platform that exists solely to facilitate real-world commercial transactions, for example, the digital stock exchanges. There are transactions in New Horizons but they are about pleasure, not about entities such as hedge funds and dark pools.

It is a scape for scholarly attention, both in itself and as one world – somewhat brighter and friendlier – than the expanding galaxy of aggressive computer games that attract our attention and our money. It can be understood as a manifestation of human needs: our desire to be entertained, delighted, occupied, friended and creative. It can also be understood as a commercial exercise: returns from inputs within a global legal framework that fosters the flow of capital and a shared experience based on digital networks and artificial intelligence.