Book contents
- Direct Hit
- Direct Hit
- Copyright page
- Dedication
- Contents
- Acknowledgments
- Introduction
- 1 The Birth of the Franchised Dealer Model
- 2 Elon Musk’s Direct Sales Decision
- 3 The Empire Strikes Back
- 4 It’s the Consumer, Stupid!
- 5 Legacies in the Crossfire
- 6 Crony Capitalism in the Motor City
- 7 Strange Bedfellows
- 8 The Others
- 9 How Tesla Turned the Tide
- 10 The Road Ahead
- Index
8 - The Others
Published online by Cambridge University Press: 13 November 2025
Book contents
- Direct Hit
- Direct Hit
- Copyright page
- Dedication
- Contents
- Acknowledgments
- Introduction
- 1 The Birth of the Franchised Dealer Model
- 2 Elon Musk’s Direct Sales Decision
- 3 The Empire Strikes Back
- 4 It’s the Consumer, Stupid!
- 5 Legacies in the Crossfire
- 6 Crony Capitalism in the Motor City
- 7 Strange Bedfellows
- 8 The Others
- 9 How Tesla Turned the Tide
- 10 The Road Ahead
- Index
Summary
As Tesla matured as a company and largely won its battles with the dealers, a whole new crop of EV startups tried to follow in its wake. While Tesla’s legal and political victories had made their job easier in some states, they had made it harder in other states where special legislative carve-outs for Tesla closed the door to other companies. Chapter 8 introduces the other companies fighting to sell their cars direct to consumers, and their unique angles on the importance of direct sales.
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- Direct HitHow Tesla Went Straight to Consumers and Smashed the Car Dealers' Monopoly, pp. 125 - 140Publisher: Cambridge University PressPrint publication year: 2025
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