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from Part I - General Characteristics
Published online by Cambridge University Press: 29 February 2024
The rhetorical devices used in a language reflect both its linguistic characteristics and the cultural patterns of its users. Due to the extensive homophony in Chinese, punning is extensively exploited. The predilection for even numbers may account for the fondness for symmetry and parallelism. The special characteristics of Chinese characters naturally lend themselves to clever manipulation of graphic shape. As expected, rhetorical devices are seen more often in public writing such as advertisements and civic banners but less in strictly functional ones like road signs.
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