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Chapter 32 - Quantitative Methods in Strategy-as-Practice Research

from Part IV - Methodological Resources

Published online by Cambridge University Press:  11 March 2025

By
Tomi Laamanen ,
Emmanuelle Reuter ,
Markus Schimmer ,
Florian Ueberbacher  and
Xena Welch
Edited by
Damon Golsorkhi ,
Linda Rouleau ,
David Seidl  and
Eero Vaara
Damon Golsorkhi
Affiliation:
emlyon Business School
Linda Rouleau
Affiliation:
HEC Montréal
David Seidl
Affiliation:
Universität Zürich
Eero Vaara
Affiliation:
Saïd Business School, University of Oxford
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Summary

Tomi Laamanen, Emmanuelle Reuter, Markus Schimmer, Florian Ueberbacher and Xena Welch argue that even though most work in strategy as practice research has been qualitative in nature, there are also great opportunities for studying strategy practices quantitatively. The authors first review the use of quantitative research methods in closely related strategy research streams (top management teams, middle management, strategic decision-making, strategic consensus and strategic initiatives). Next, the authors synthesize lessons learned from research based on quantitative methods and introduce established quantitative research methods (e.g., computer-aided content analysis, topic modelling and machine learning, network analysis, sequence analysis, event history analysis and event study methodology) as well as novel sources of quantitative data such as email data and press release data streams extracted from different news sources. Overall, they introduce each method and highlight possible avenues that a quantitative researcher interested in strategy practices could utilize.

Keywords

strategy as practicepractice approachquantitative methods
Type
Chapter
Information
Cambridge Handbook of Strategy as Practice , pp. 575 - 598
Publisher: Cambridge University Press
Print publication year: 2025

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