This chapter surveys the numerous publishing formats of postwar story-manga and analyzes the way in which these formats have affected its visual and narrative structure beyond editorial choices or reader expectations. Starting from obsolete manga-centric publishing media like akahon and rental comics by minor publishers, the chapter moves on to introduce how monthly children’s magazines by major publishers changed into weekly and monthly manga magazines, which are still present in the market. I address Republishing practices and formats like pocketbooks and complete editions, each possessing different characteristics for different purposes. How digital comics have changed the way of providing and consuming manga content, giving way to new formats like webtoons is introduced. Finally, franchising, which has been raising manga sales even when the market has to battle diverse forms of rivaling entertainment and declining birth rates, is highlighted.