The initial excitement as well as considerable hype from software companies, AI developers and technology commentators following the launch of ChatGPT and other GenAI products in late 2022 and into 2023 has died down to a large extent. The ‘magic’ of seeing text and images being created in seconds from a few simple prompts is now just another clever thing that computers can do and is becoming part of many people's daily workflows. It was the same with e-mail, the World Wide Web (WWW), mobile phones and social media when they first became available. They are all now part of the warp and weft of everyday life. In time, GenAI and the applications that incorporate it will be no different. However, ‘time’ is the watchword here. This will not happen overnight for all the reasons discussed in this book. Developers need to demonstrate the value AI offers to organisations through real use cases and solid evidence of a return on investment. Adopting organisations need to be confident that the benefits outweigh the risks and this requires further work from developers and vendors in removing problems such as hallucinations and privacy breaches. If agentic AI is to take hold, then trust in such systems will be key. Alongside this, regulators and public policy makers will need to adapt their approaches as the technology evolves and its opportunities and risks become clearer. Finally, education will be a vital factor in helping workers, existing and yet to enter the workforce, adapt to this transformative technology, as well as teaching all individuals what they can and cannot trust online. This last requirement is, perhaps, the most important as it touches on foundational issues such as literacy and democracy.