Chapter 3 explores the identity strategies that La Fulana and Free Gender have employed in their activism. The chapter puts forward and defines two different identity strategies that organizations employ: commensurability and visibility. The first half of the chapter shows how Free Gender strategizes lesbian identity to be commensurate with other important social and political identities such as “woman,” “African,” and “community member.” Doing so allows Free Gender to advance its goal of eliminating violence against lesbians in their local community. The second half of the chapter shows how La Fulana develops a strategy of lesbian visibility to increase the salience of lesbian identity relative to other social identities. This strategy aims to correct the social and political erasure of lesbians in public that persists after the acquisition of citizenship rights. Overall, the chapter adds to the literature by explaining the kinds of strategies organizations may use when explicitly strategizing multiple identities at once, and how these strategies address the limitations of legally inclusive citizenship.