Regulatory sandboxes emerged as prominent tools for fostering financial innovation, particularly in jurisdictions where regulatory rigidity may hinder technological advancements. This article examines the Brazilian Central Bank’s experience with regulatory sandboxes between 2021 and 2024, analyzing their role in balancing market modernization with institutional oversight. While often presented as a panacea for regulatory challenges in emerging markets, the effectiveness of these frameworks remains a subject of debate. By situating its approach within broader discussions on regulatory experimentalism, this study explores whether sandboxes serve merely as deregulatory mechanisms or can function as state-led instruments for fostering financial innovation. Drawing from the concept of the entrepreneurial state, the article investigates how specialized regulatory agencies can collaborate with private actors to drive technological development in financial markets. The findings suggest that, while the BCB’s regulatory sandbox challenges the traditional dichotomy between regulation and innovation, offering a model where legal oversight and market experimentation coexist, it also raises concerns about regulatory capture, market concentration, and the potential erosion of consumer protections. Although sandboxes can stimulate innovation, their long-term success depends on mitigating these risks and ensuring that financial experimentation does not come at the expense of broader public interest objectives.