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This chapter uses contemporary readers’ marks in anonymous English herbals to argue that Renaissance readers used printed texts as opportunities to record their own experiences of native plants and medical experiments, pushing back against a pervasive view of early herbal readers as credulous and unsophisticated. Printed books like The Grete Herball (1526), the first illustrated printed herbal in England, were the products of publishers who were evaluating the market for particular texts in print and who tested new affordances and marketing strategies on their readers as they published and republished old herbals. Some publishers, like Thomas Gibson, saw in their editions of the herbals an opportunity to endorse medical practitioners’ authority over the body.
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