This chapter explores the challenges of applying human rights frameworks to the digital realm through the lens of non-coherence theory. This theory posits that human rights in the digital domain differ fundamentally from their offline counterparts owing to shifts in meaning, scope, and application. The chapter critically examines the assumption that offline human rights norms can be seamlessly transposed into the digital environment, highlighting the distortions and variances that arise in this process. It also delves into epistemological and ontological concerns, such as the relativity of human rights in the digital space, and introduces new conceptual frameworks such as the equilibrium of relative rights thesis. The chapter highlights discrepancies in how rights, such as privacy and dignity, manifest online compared with offline, arguing that these differences necessitate a rethinking of legal frameworks. The chapter challenges the traditional notion of absolute human rights, arguing that digital environments introduce a relativity that shifts the balance between competing rights (e.g., privacy versus freedom of expression).