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  • Chapter 66 - Distinctive Appearance Investment Scale

  • Edited by Virginia Ramseyer Winter, University of Minnesota, Tracy L. Tylka, Ohio State University, Antoinette M. Landor, University of Missouri
  • Book:
    Handbook of Body Image-Related Measures
    Print publication:
    20 November 2025, pp 206-207

  • Summary

    The 6-item Distinctive Appearance Investment Scale (Tiggemann & Golder, 2006) assesses need for uniqueness in the appearance domain, i.e., an individual’s desire to look different and stand out. The Distinctive Appearance Investment Scale can be administered online or in-person to adolescents and adults and is free to use in any setting. This chapter first discusses the development of the Distinctive Appearance Investment Scale within the tattooing and body modification literatures and then provides evidence of its psychometrics. More specifically, the Distinctive Appearance Investment Scale has been found to have a single-factor structure. Internal consistency reliability, convergent validity, and discriminant validity support its use. Next, this chapter provides the Distinctive Appearance Investment Scale items, instructions for administration, the item response scale, the scoring procedure, and known translations. Logistics of use, such as permissions and copyright, are provided for readers.