Social reproduction offers a critical lens through which to analyse how labour law creates and constructs labour/ers. Socially reproductive work, traditionally ignored in waged labour markets, has been omitted from legal categories that protect workers. Yet these same legal categories that create and construct labour/ers are themselves socially reproduced. In Sicilian agricultural work, social reproduction happens in the extra care that is needed in labour carried out by migrantised workers, as well as the silence that is reproduced by markets that overlook the exploitation buttressing a local economy. The lens of social reproduction connects the work behind the scenes that depends on the complicity, whether wilful or ignorant, of consumers who do not ‘care’ that the labour producing Sicilian Denominazione di Origine Protetta (Protected Designation of Origin, DOP) and Indicazione Geografica Protetta (Protected Geographical Denomination, IGP) products is legally irregular. Contributing to discussions of labour law’s limits, this article addresses how labour exploitation is socially reproduced through the invisibilisation of labour involved in cultivating and harvesting Sicilian DOP olives and IGP tomatoes.