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Digital nomadism refers to a mobile lifestyle in which freelancers, digital entrepreneurs and remote workers combine work with continuous travel. In this chapter, we draw from Veblen’s Theory of the Leisure Class (1899) to explore whether digital nomads can be seen to constitute a new form of leisure class. In particular, this entails problematising digital nomadism through four dimensions, namely differentiation, emulation, visibility and institutionalisation. Drawing from a qualitative analysis of the mainstream promotional discourse underlying digital nomadism, we show the existence of a whole set of economic activities based on selling a dreamed work/lifestyle to others. These commercial propositions, which rely on online storytelling and visibility, constitute efficient means of emulation that contribute to framing images of success. Our ‘Veblen-inspired’ analysis, we contend, generates a source of questions not only relevant to the study of digital nomadism, but also to miscellaneous aspects of the new world of work.
A defining feature of Greek society was the distinction between those who could afford to live off the labour of others, 'the rich' or leisured classes, and those who had to earn a livelihood, 'the poor' or working classes. A second defining feature of Greek society was pervasive competitiveness. Competition for wealth within a community aggravated the pressure on resources created by the leisure-class aspirations of its citizens. Aristotle noted that 'people commit the greatest acts of injustice for the sake of superiority, not for the sake of necessity': the root of conflict was pleonexia. Aristotle briefly argued in his Politics that the growth of hoplite forces had led to wider political participation, and added that it was in particular the small size of the 'middle group' which had previously allowed oligarchic regimes to flourish. Wars were common, and links between social and political structures on the one hand, and military institutions on the other, were close.
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