The global diffusion of sewing machines required concerted efforts from manufacturers, sales agents, and, most significantly, local consumers, who rendered the machine legible and desirable across diverse social settings. As this article shows, however, in politically volatile contexts, it was manufacturers who most decisively shaped these processes. Focusing on the Singer Company—the largest and most influential of its kind—the article examines how this process unfolded in the Ottoman empire during the Armenian massacres of the 1890s. Occurring when ethnic and religious homogeneity was becoming central to the political order, the Ottoman case offers an especially important early example of global firms’ responses to the emerging pressures of exclusionary—and often violent—political and economic reordering. The article traces how Singer tested adaptive strategies that not only sustained its regional presence but also recalibrated its business model. In doing so, it contributes to global history by demonstrating how seemingly localized episodes of political violence became formative sites of adaptation, attuning global corporations to a world increasingly structured by systemic violence, warfare, and demographic homogenization.

Explaining why restraint of violence becomes a strategy for armed groups has recently attracted the attention of researchers, especially political scientists. The emergent literature generally argues by way of macro-level statistical correlation, in which a single factor, such as the desire of armed groups to adhere to international norms about human rights or the existence of high levels of political education among fighters, is believed to explain the presence of restraint. Missing in this approach are close analyses of actual historical episodes of restraint. We thus lack comprehension of how those with ideas about restraining violence translate their thoughts into actions, especially in contexts such as civil wars. This article addresses this weakness by examining the history of a Balkan community wracked by intercommunal violence during 1941 to explain the puzzling practice of restraint in the midst of waves of retaliatory violence. Rather than identify a single factor, this micro-comparative case study reveals that a cluster of mostly endogenous factors, shaped significantly by ongoing violence, explains the successful practice of restraint. Methodologically, this article stresses the need for researchers of restraint to employ microhistorical and comparative methods. They hold the greatest potential to illuminate what remains insufficiently explained in the extant political science literature: the contingent local processes whereby a desire for restraint or escalation of violence—the existence of which may be conditioned by longer-term historical developments—becomes a reality in certain moments.