This chapters traces the evolution of the Nova Holanda gang’s governance practices from the mid-1990s until the occupation of Maré by the Brazilian Military in April 2014 through the analysis of newspaper archives, oral histories with residents and gang members, and a dataset of anonymous gang denunciations. Following its integration into the Comando Vermelho faction, CVNH maintained a benevolent dictator regime, combining high levels of coercion with responsive benefits, until several years of warfare with their primary rival led to the use of extreme forms of coercion against residents as disorder prevailed. By 2004, the war between CVNH and Terceiro Comando Puro (TCP) had ended though enforcement continued to be active and frequent, leading to a social bandit regime, in which the gang offered significant benefits and engaged in low levels of coercion. Then, following the resurgence of TCP in 2009 until the arrival of the Brazilian military, CVNH can be considered a benevolent dictator gang once again. They ramped up their coercive behavior in response to TCP’s more aggressive posture while providing significant benefits to avoid frequent police enforcement efforts.

The third of Maré’s gangs, Terceiro Comando Puro (TCP), controls an enormous territory, encompassing ten contiguous neighborhoods with an estimated population of 68,000 residents, more than twice that of Maré’s Comando Vermelho-connected gangs. Moreover, TCP’s turf has changed significantly over time as the gang has lost and won territory through violent battles with several rivals, which have had horrifying consequences for both gang members and residents. This chapter also shows how the nature of enforcement against gangs can shift radically as TCP developed highly collaborative relations with the police especially after 2009. The chapter traces these developments in TCP’s historic territories as well as the housing projects that they would control from the mid-1990s until 2002 and again after 2009. This chapter interweaves multiple types of data, including eighteen months participant observation, dozens of interviews with current and former gang members and residents, as well as journalistic accounts and denunciations to an anonymous hotline, to trace how TCP’s shifting security environment has shaped their governance practices over time.

This chapter examines the ways in which areas such as luxury housing projects and enclaves are structured as luxurious, desirable and valuable by virtue of being unattainable by the general public. The nature of such “Veblen goods” is primarily to confer preeminent stature upon the owner; as such, they have to be strictly demarcated as being both desired by the majority of people, and also distinctly out of their reach. The chapter shows how dialectical tension between strong desire and distinct unattainability relies on a complex semiotics combining some of the elements of conviviality (safety, acceptance, comfort and well-being) with quite different elements of awe, superiority and rejection.