This article advances the concept of deliberative campaigns as a structured, cyclical and party-integrated process to reinvigorate democratic systems under strain from exclusion, polarization and disengagement. Deliberative campaigns embed ongoing, reciprocal deliberation between citizens and representatives throughout and beyond election cycles, making party platform creation a continuous, participatory endeavor. Drawing on the systemic approach to democracy, the article argues that deliberative campaigns uniquely combine deliberation, representation and voting to better address empowered inclusion, collective will formation and collective decision-making. Unlike conventional campaigns, which tend toward elite-driven, one-sided communication and microtargeting, deliberative campaigns foster informed, inclusive dialogue that can rebuild trust, reduce polarization and enhance accountability. The approach offers both theoretical and practical contributions to democratic systems scholarship by showing how institutionalizing citizen–representative dialogue can create platforms that more faithfully represent collective priorities and strengthen responsiveness in partisan democratic politics.