The 9-item Broad Conceptualization of Beauty Scale (Tylka & Iannantuono, 2016) assesses the extent to which individuals are able to perceive a wide range of physical appearances as beautiful, whether these appearances are largely unchangeable (e.g., body shape) or more easily modifiable (e.g., personal style, dress), and draw from inner characteristics (e.g., confidence, self-acceptance) when defining beauty. While originally designed for female respondents, the BCBS was modified to be gender neutral. The BCBS can be administered online or in-person to adolescents and adults and is free to use. This chapter first discusses the development of the BCBS and then provides evidence of its psychometrics. More specifically, the BCBS has been found to have a unidimensional factor structure within exploratory and/or confirmatory factor analyses. Internal consistency reliability, test-retest reliability, convergent validity, discriminant validity, and incremental validity support the use of the BCBS. Next, this chapter provides the BCBS items in their entirety, instructions for administering the BCBS to participants, the item response scale, and the scoring procedure. Links to known translations are included. Logistics of use, such as permissions, copyright, and contact information, are available for readers.