To save content items to your account,
please confirm that you agree to abide by our usage policies.
If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account.
Find out more about saving content to .
To save content items to your Kindle, first ensure no-reply@cambridge.org
is added to your Approved Personal Document E-mail List under your Personal Document Settings
on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part
of your Kindle email address below.
Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations.
‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi.
‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Chapter 6 explores how the business of speechwriting is necessarily caught up in the commodity chains of the market, and the ways in which status competition permeates high-end language work – including academia. After a brief section which summarizes the preceding chapters, Mapes identifies three overarching problems which her book helps to illuminate. These pertain to 1) political economy, field, and the marketplace; 2) folk linguistics; and 3) community-centered collaboration and consultation. As a means of further interrogating these specific issues, Mapes briefly analyzes data from her participation in a two-day Speechwriter Organization conference. Focusing on the ways in which practitioners both claim and contest their community membership, she identifies moments of solidarity building, and moments of individual status production. Across these two sections Mapes highlights speechwriters’ paradoxical struggle for legitimacy. They want their work to be acknowledged and valued, and yet it is only by operating and competing within the particular confines of their “field” (Bourdieu 2005 [2000]) that they can accumulate capital. Hence, in both avowing and disavowing ownership, power, and prestige, speechwriters demonstrate the real complexity of professionalized language work under neoliberal conditions.
Recommend this
Email your librarian or administrator to recommend adding this to your organisation's collection.