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Life presents us all with challenges. Most of us at some point will be struck by major traumas such as the sudden death of a loved one, a debilitating disease, or a natural disaster. What differentiates us is how we respond. In this important book, three experts in trauma and resilience answer key questions such as What helps people adapt to life's most challenging situations?, How can you build up your own resilience?, and What do we know about the science of resilience? Combining cutting-edge scientific research with the personal experiences of individuals who have survived some of the most traumatic events imaginable, including the COVID-19 pandemic, this book provides a practical resource that can be used time and time again. The experts describe ten key resilience factors, including facing fear, optimism, and relying on role models, through the experiences and personal reflections of highly resilient survivors. Each resilience factor will help you to adapt and grow from stressful life events and will bring hope and inspiration for overcoming adversity.
We suggest that consumer and marketer intelligence is, in its essence, practical. It is derived from adapting to, selecting, and shaping external environments. We review research relating to marketers’ and consumers’ strategies for interacting, intelligently, with their environments. On adapting, illustratively we point to a trend toward more fine-tuned adaptations in marketing communication, enabled by the large amount of information consumers are leaving online. On selection, illustratively we report research relating to customer relationship management: “big data” has enabled more informed, consequently more intelligent, customer selection by marketers. On shaping, illustratively we describe research relating to online customer reviews and the sea change it has had on the retail environment. Taking perspective, we opine that while adapting, shaping, and selection intelligence enable important, immediate outcomes, wisdom is needed, in addition, to achieve longer-term outcomes. A quintessential longer-term outcome for marketers is brand equity and for consumers is psychological well-being.
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