Academic associations are a vital part of the academic community, facilitating the interaction of researchers and production of knowledge, yet the impact of Open Access on their future has been too often regarded as marginal to the main discussion. Open Access presents an evident threat to those associations, which have become dependent upon a sizeable proportion of their income coming from owned journals published in conjunction with publishers. Yet, Open Access also presents opportunities, and academic associations should be bold in using a combination of their expertise, prestige and experience in publishing to ensure their futures in a newly emerging market.