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1 results

  • Chapter 8 - Colonial Virus

  • Ama de-Graft Aikins, University College London
  • Book:
    Selling Healing
    Published online:
    07 November 2025
    Print publication:
    20 November 2025, pp 131-152

  • Summary

    In Chapter 9, I return to the three narrative strands of Selling Healing through a synthesis of cross-cutting themes emerging from the case studies. I explore the possibilities of operationalising the Akan concept of Sankofa for indigenising health communication models. Sankofa means ‘to retrieve’. The concept is captured in the proverb: “Se wo were fi na wosan kofa a yenkyiri” / “It is not taboo to fetch what is at risk of being left behind” (Appiah et al., 2001). It is also represented visually, in gold weights, wood sculptures and textile designs, by a bird that moves forward while turning its head back. Sankofa has become an organising interdisciplinary principle for developing a decolonial and indigenising approach to identity, agency and social change for continental and diaspora African communities. I define Sankofa from a social psychological perspective, as a creative practice of the imagination and memory.