This chapter examines how the theological ideas discussed in Chapter 5 were successfully disseminated throughout English society. To do this it examines the religious split between the established Church of England and non-conformity. The development of the theology self-love, happiness, and interest is examined in the writings of the enormously influential philosopher and theologian Richard Cumberland. It then discusses how this evolved into Latitudinarianism, and examines printed sermons as they commented on these ethical concepts, as well as on consumption and worldly goods. The writings of the Anglican ministers Joseph Butler and Josiah Tucker are examined to show how these ideas became directly linked to economic thought. The concurrent development of non-conformist theology relating to the same concepts is traced through the writings of John Locke on the mind, and the dairy of the student lawyer Dudley Ryder. The Third Earl of Shaftesbury and his theory of polite sociability is also investigated to show how it provided a less austere means to disseminate Locke’s psychology of the mind. Central to this investigation will be the process by which individual selves were able to become comfortable with trusting new institutions by using the concept of interest as a form of commitment.

When Nietzsche disparaged the “English utilitarians” in Beyond Good and Evil in 1886, he was referring to followers of Jeremy Bentham, most prominently to John Stuart Mill, whose Utilitarianism was published in 1861 and 1863. Mill took the term “utilitarianism” from Bentham. There was, however, a lot of utilitarian theorizing before Bentham, much of it quite sophisticated. That is the subject of the present chapter. The leading figures with whom we are concerned are Richard Cumberland, Francis Hutcheson, David Hume, George Berkeley, John Gay, and William Paley. Hutcheson and Hume are especially important figures, although both are known as virtue theorists. Hutcheson was the first to formulate the “greatest happiness principle” in English, and Bentham wrote that he read the proto-utilitarian passages in Hume’s Treatise, he felt as if the “scales had fallen from his eyes.” Another important influence on Bentham was Paley. The inspiration for Mill’s utilitarianism in his turn, however, was decidedly Bentham. This chapter surveys the roots of nineteenth-century utilitarianism in the natural law theory of Cumberland, the theological voluntarism of Berkeley, and the virtue theories of Hutcheson and Hume. Hutcheson put forward a sophisticated utilitarian theory of rights, and Berkeley, a version of rule utilitarianism.

This chapter turns from France to Scotland and from natural philosophy to moral philosophy. Through an examination of a number of leading Scots moral philosophers, we examine the impact of experimental philosophy on the project of the science of man in the Scotland of the eighteenth century. While it is incorrect to speak a movement of experimental moral philosophy in eighteenth-century Scotland, the impact of this new approach to natural philosophy is evident in its critique of speculation and hypotheses, in the roles that moral philosophers accorded to experiment and observation, in the rudimentary philosophy of experiment found in the writings of David Hume, and in the attempts by Scottish moral philosophers, such as George Turnbull, to apply the method of natural history and to incorporate analogues of physical laws in their theories. This chapter provides us with ample evidence for the claim that experimental philosophy had a decisive impact on the development of Scottish moral philosophy of the eighteenth century.

This chapter traces the fortunes of Aaron Hill’s English translation (1735) of Voltaire’s tragedy Zaïre (1732), from its first performance under Hill’s direction outside the patent theatres to David Garrick’s reworking of it at Drury Lane. I show that Zara’s scepticism of established religion and her father’s deathbed proselytising are used by Hill to produce what his friend John Dennis called an ‘enthusiastic’ passion and suggest that Voltaire’s work appealed to Hill for its handling of religious material capable of producing extreme sequences of sublime emotions. At the same time, Hill’s Zara is also an exposition of what Hill described as ‘dramatic passions’. Those who read, saw, or performed Zara could witness the outward marks of many passions and trace on stage and on the page their performance through transition to the very instant. Such opportunities made the play perfect for what Hill called an ‘Experiment’ on English tastes and acting. When Garrick came to revive this experiment in the 1750s, its passions become the property of Garrick himself, as he rewrote sections of the play to favour his character of Lusignan.