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What is memory? Scientists have proposed a wide variety of spatial metaphors to understand it. These range from the 2D wax tablets proposed by Plato and Aristotle and subsequently Freud, with his magic writing pad, to the 3D physical spaces that one can walk around inside, such as the subway of Collins and Quillian. If memory has such a spatial structure, then it suggests a simple rule: items in memory can be near or far from one another. Anything with a near-and-far structure lends itself to a network representation. Such spatial structure also lends itself to being in the wrong place at the wrong time: remembering things that never happened and forgetting things that did. This chapter explores how structure facilitates memories and also looks at a specific case of false memory to highlight how modeling the process of spreading activation on networks can enrich our understanding of structure beyond degree.
What makes one sentence easy to read and another a slog that demands rereading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology, and psycholinguistics, this book provides a practical guide on how to write for your reader. Its chapters introduce the five 'Cs' of writing – clarity, continuity, coherence, concision, and cadence – and demonstrate how to use these features to bring your writing to life. This science-based guide also shows you how to improve your writing while also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the tools they need to master everything from an email to a research project. If you believe good writers are simply born that way, Writing for the Reader's Brain will change your mind – and, quite possibly, your life.
Coherence is such an essential aspect of writing that 100% of judges agreed an essay was well written, based exclusively on it including a thesis sentence. However, coherence also holds the key to ensuring readers interpret your evidence precisely as you want them to. Moreover, coherence relies on essential features of our memories, specifically priming, primacy, and recency effects. Writers can harness the power of priming and primacy by introducing overviews of a paragraph’s main point in the first three sentences. And they can leverage the power of titles to provide readers with the context they so desperately need, regardless of what they read.
The present study investigated whether children’s difficulty with non-canonical structures is due to their non-adult-like use of linguistic cues or their inability to revise misinterpretations using late-arriving cues. We adopted a priming production task and a self-paced listening task with picture verification, and included three Mandarin non-canonical structures with differing word orders and the presence or absence of morphosyntactic cues. Forty five-to-ten-year-old Mandarin-speaking children were tested and compared to adults. Results showed that children were indistinguishable from adults in how they used different cues in real-time, although their performance in offline comprehension and production was more prone to errors but improved given the increase of age. These results suggest that the current child sample has adult-like cue-use patterns and use late-arriving cues to revise misinterpretations. The observed worse offline accuracy and production difficulties relative to adults result from their less developed domain-general abilities in performing tasks.
This chapter covers the media, race, and politics. It begins by introducing the key concepts of priming, framing, and agenda-setting. It then offers a history of the use of race in electoral campaigns highlighting the difference between racially explicit and racially implicit frames on crime, welfare, and other policy areas. That history includes the progression from a Republican ‘Southern Strategy” focused primarily on race and African Americans to one increasingly focused on immigration and religion in recent years. The chapter then turns to different assessments of the impact of these campaigns. Excerpts cover media conglomeration and the debate over whether the media has a liberal bias and/or an anti-minority bias.
Seven decades after Brown v. Board, Black students continue to lag White students. This article analyzes six experiments conducted over three decades to study whether, consistent with social identity theory, White Americans are more supportive of funding increases for nonracially targeted educational programs that benefit their racial ingroup compared to race-targeted programs. We also ask whether racial prejudice is a factor, if implicit or explicit racial priming accounts for any observed differences, and if the effects have changed over time. Our results show that consistent with social identity theory, White Americans are more likely to favor funding increases for public schools or programs for poor children, categories that are majority White, than programs targeted to Black children. Furthermore, we find no evidence of implicit or explicit racial priming. Across all experiments and all years, interactions between racial priors and the treatments are null. We conclude that ingroup favoritism, not prejudice nor racial priming, explains racially discriminatory support for increases in education funding.
In this chapter, we discuss both the structural and the packaging perspectives in conceptual terms. It is worth noting that the communications literature is diffuse and poorly integrated. Some of it reads more like self-help books. To be fair, it does draw on many different disciplines – some more rigorous; others less so. As such, our purpose here is to provide a clear framework for the pollster and practitioner. There is considerable art and creativity to effective communications. Look at Cannes Lion every year- the Oscars of the PR and Marketing world. There is incredible creativity in the crafting of impactful messages. But public opinion is public opinion – with a few basic compositional truths. By nailing them down, the pollster is able to provide structure to the communications process.
The 2020 presidential campaign occurred in the midst of the first worldwide pandemic in 100 years. The pandemic engulfed the United States for the entire length of the campaign and the incumbent president was hospitalized with the virus at the height of the fall campaign. In this chapter, we show that people’s concern about the coronavirus pandemic increased significantly after Trump contracted COVID-19. Furthermore, and consistent with the citizen-centered theory of campaigns, we find that psychological predispositions, along with political and demographic characteristics, substantively and significantly predict changes in worry about the coronavirus from September to October. For instance, people high in authoritarianism and conflict avoidance become significantly more worried about the coronavirus pandemic from September to October. Finally, we show that people are more likely to consider assessments of the candidates’ competence for dealing with the coronavirus when developing overall evaluations of the candidates in October – after Trump’s COVID-19 diagnosis – compared to September.
Using a priming paradigm, we investigated the processing of overtly identical verb forms with different sets of morphosyntactic features in L1 and L2 German. We found that more specific functions of a verb (inflected verbs) were better primes for less specific verb functions (past participles) than vice versa. For L1 speakers, these priming asymmetries were observed regardless of whether the lexical verb was repeated in prime and target or not (i.e., priming also for abstract configurations). For L2 learners, a similar but not native-like asymmetric priming pattern was seen only with repetition of the lexical verb. It was absent when the verb was not repeated. We conclude that in L2, morphosyntactic information is processed more on a lexical, item-based level compared to L1. We discuss our results in the context of several accounts, e.g., Shallow Structure Hypothesis, Declarative Procedural Model and the Ontogenesis Model of the L2 Lexical Representation.
Music and language are unique communication tools in human society, where stress plays a crucial role. Many studies have examined the recognition of lexical stress in Indo-European languages using beat/rhythm priming, but few studies have examined the cross-domain relationship between musical and linguistic stress in tonal languages. The current study investigates how musical stress and lexical stress influence lexical stress recognition in Mandarin. In the auditory priming experiment, disyllabic Mandarin words with initial or final stress were primed by disyllabic words or beats with either congruent or incongruent stress patterns. Results showed that the incongruent condition elicited larger P2 and the late positive component (LPC) amplitudes than the congruent condition. Moreover, the Strong-Weak primes elicited larger N400 amplitudes than the Weak-Strong primes, and the Weak-Strong primes yielded larger LPC amplitudes than the Strong-Weak primes. The findings reveal the neural correlates of the cross-domain influence between music and language during lexical stress recognition in Mandarin.
Results from earlier laboratory and field experiments were interrogated for the possibilities of sequestration, or long-term accumulation, of carbon from excess greenhouse gases in the atmosphere. In the laboratory study, samples of three (top) soils dominated by kaolinite and illite (together), smectite, and allophane were examined for the adsorption and desorption of dissolved organic carbon (DOC). Adsorption and desorption of DOC were carried out on clay fractions extracted physically and after first native organic matter and then iron oxides were removed chemically. Labeled organic material was added to the soils to assess the priming effect of organic carbon (OC). In the field, changes in OC were measured in sandy soils that had been amended by additions of clay for between 3 and 17 years, both through incorporation of exogenous clay and delving of in situ clay. The laboratory experiments demonstrated that a portion of DOC was held strongly in all soils. The amount of DOC adsorbed depended on clay mineral types, including Fe oxides. Much adsorbed DOC was lost by desorption in water and a substantial amount of native OC was lost on priming with new OC. Addition of clay to soils led to increased OC. Therefore, addition of clay to soil may enhance net sequestration of C. Organic carbon close to mineral surfaces or within microaggregates is held most strongly. Carbon sequestration may occur in subsoils with unsaturated mineral surfaces. However, incorporation of carbon into macroaggregates from enhanced plant growth might be most effective in removing excess carbon from the atmosphere, albeit over the short-term.
Conventional treatment methods have limited effectiveness in addressing late-life depression (LLD) that does not respond well. While a new approach called priming repetitive transcranial magnetic stimulation (rTMS) has shown promise in treating depression in adults, its effectiveness in LLD has not been explored. This study aimed to investigate the impact of priming rTMS on LLD.
Methods
This study investigated the effectiveness of priming rTMS in 31 patients with LLD who did not improve after an adequate trial of antidepressants. Patients were randomly assigned to receive either active priming rTMS or sham priming rTMS. Active priming rTMS was delivered over the right dorsolateral prefrontal cortex for 10 sessions, lasting 31 minutes each, over a period of 2 weeks.
Results
The group receiving active priming rTMS demonstrated greater improvements in scores on the Hamilton Rating Scale for Depression (p < 0.037; partial η2 0.141) and the Geriatric Depression Rating Scale (p < 0.045; partial η2 0.131) compared to the sham priming group, with a mild effect size. At the end of the second and fourth weeks, the priming rTMS group achieved a response rate of 50%, while the sham priming group had response rates of 26.7% and 6.7%, respectively. No adverse effects requiring intervention were observed.
Conclusion
Priming rTMS is well-tolerated for the treatment of LLD and not only reduces the severity of depression but also maintains the achieved response over time.
Joan Costa-Font, London School of Economics and Political Science,Tony Hockley, London School of Economics and Political Science,Caroline Rudisill, University of South Carolina
This chapter discusses the role of nudge interventions, which are interventions that modify the choice architecture without intervening in the actual choice set. We use nudges when we make subtle changes to the way choices are presented to individuals (the choice architecture). Such small changes are expected to encourage predictable behaviour and assist individuals in achieving goals that they desire. In general, it refers to interventions that, while preserving individuals' freedom of choice, steer them in a specific (socially desirable) direction, thereby improving welfare by assisting individuals in achieving welfare-improving goals (as judged by themselves). Individuals can continue to make whatever choices they want; they can always opt out of a default environment that steers them. Nudges preserve choice and can have a significant impact on our behaviour. They are appealing because they influence behaviour without using regulation or monetary incentives, and they are relatively inexpensive interventions. This chapter attempts to provide an overview of how to change the choice architecture by utilizing well-established cognitive biases discussed in this book.
In producing linguistic variation, language users display a tendency to reuse the same variant. This paper compares the empirical properties of different types of repetitiveness in a single case study: locative variation in Chengdu Mandarin. Using conversational data from sociolinguistic interviews, we ask whether within-speaker repetitiveness (persistence) and cross-speaker repetitiveness (convergence) behave similarly with respect to (1) their sensitivity to the linguistic similarity of the prime and target, and (2) their tendency to decline with greater temporal distance between the prime and target. Our results suggest that intraspeaker persistence and interspeaker convergence behave similarly in both respects. We therefore propose that repetitiveness has a common underlying mechanism within and across speakers and encourage future work aimed at testing this hypothesis across other variables and varieties.
Code-switching is generally dispreferred at points of non-shared word order across a bilingual's two languages. In priming studies, this dispreference persists even following exposure to a code-switched non-shared-word-order utterance. The present study delves deeper into the scope of code-switching priming by investigating whether lexical repetition across target and prime, a factor known to boost structural priming, can increase code-switching at points of word order divergence. Afrikaans–English bilinguals (n=46) heard prime sentences in which word order, lexical repetition, and switch position were manipulated and subsequently produced code-switched picture descriptions. The results show that lexical repetition boosts the priming of code-switching in a non-shared word order. The findings demonstrate that code-switching in production is affected by a dynamic interplay between factors both language-internal (i.e., word order) and language-external (i.e., priming, and specifically lexical repetition).
We demonstrate that the desirability bias, the elevation of the estimated likelihood of a preferred event, can be due in part to the desire for consistency between the preference for the favored event and its predicted likelihood. An experiment uses a participant’s favorite team in Major League Baseball games and a recently devised method for priming the consistency goal. When preference is the first response, priming cognitive consistency moves prediction toward greater agreement with that preference, thereby increasing the desirability bias. In contrast, when prediction is the first response, priming cognitive consistency facilitates greater agreement with the factual information for each game. This increases the accuracy of the prediction and reduces the desirability bias.
Evidence, anecdotal and scientific, suggests that people treat (or are affected by) products of prestigious sources differently than those of less prestigious, or of anonymous, sources. The “products” which are the focus of the present study are poems, and the “sources” are the poets. We explore the manner in which the poet’s name affects the experience of reading a poem. Study 1 establishes the effect we wish to address: a poet’s reputation enhances the evaluation of a poem. Study 2 asks whether it is only the reported evaluation of the poem that is enhanced by the poet’s name (as was the case for The Emperor’s New Clothes) or the enhancement is genuine and unaware. Finding for the latter, Study 3 explores whether the poet’s name changes the reader’s experience of it, so that in a sense one is reading a “different” poem. We conclude that it is not so much that the attributed poem really differs from the unattributed poem, as that it is just ineffably better. The name of a highly regarded poet seems to prime quality, and the poem becomes somehow better. This is a more subtle bias than the deliberate one rejected in Study 2, but it is a bias nonetheless. Ethical implications of this kind of effect are discussed.
In “Nudging, Bullshitting, and the Meta-Nudge”, the author responds to William Simkulet’s claim that nudging is bullshitting (according to Harry Frankfurt’s analysis of bullshit and bullshitting), and therefore nudging during the process of informed consent renders consent invalid. The author argues that nudging is not necessarily bullshitting and then explains that although this issue is philosophically interesting, practically speaking, even if nudging is bullshitting, it does not follow that nudging necessarily renders informed consent invalid. This is obviously true in those situations in which nudging during the process of informed consent is unavoidable. The author concludes with a discussion of the meta-nudge and suggests that physicians can use the meta-nudge to eliminate or decrease the power of inappropriate, problematic, or undesirable nudges.
This chapter introduces challenges posed by the study of consciousness in contemporary cognitive science. The first section looks at conscious and nonconscious information processing in priming experiments and in brain-damaged patients. Building on these findings, the second section explores the functions of consciousness and potential roles the conscious (visual) information can play in the cognitive system. The third section discusses the argument that functional theories could not explain the subjective experience of consciousness but only tackle the "easy" problem of consciousness. The fourth section reviews two of the best-established theories of consciousness – the higher-order thought theory and the global workspace theory.
Over the past decades, the field of memory studies has produced a wealth of research on explicit (conscious, commemorative, official) collective memory. But beyond this realm of the visible, there is a largely hidden world of ‘implicit collective memory’. Elements of this invisible world include narrative schemata, stereotypes, patterns of framing, or world models, which are usually not explicitly known or addressed, but get passed on from generation to generation – in order to shape perception and action in new situations. Implicit collective memory is pervasive and powerful. But it is difficult to trace. It is therefore time to join forces for its systematic study: Drawing on approaches from psychology, sociology, communication studies, anthropology, media culture studies, literary studies, and mnemohistory, this article proposes some building blocks for a future transdisciplinary field of research on implicit collective memory.