Let
$K$ be a function on a unimodular locally compact group
$G$, and denote by
${{K}_{n}}\,=\,K\,*\,K\,*\cdots *\,K$ the
$n$-th convolution power of
$K$. Assuming that
$K$ satisfies certain operator estimates in
${{L}^{2}}\left( G \right)$, we give estimates of the norms
${{\left\| {{K}_{n}} \right\|}_{2}}$ and
${{\left\| {{K}_{n}} \right\|}_{\infty }}$ for large
$n$. In contrast to previous methods for estimating
${{\left\| {{K}_{n}} \right\|}_{\infty }}$, we do not need to assume that the function
$K$ is a probability density or nonnegative. Our results also adapt for continuous time semigroups on
$G$. Various applications are given, for example, to estimates of the behaviour of heat kernels on Lie groups.